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Better Product
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Better Product
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In this episode of Better Product LAUNCH, Christian and Anna sit down with the Co-founder of Podchaser, Cole Raven. Podchaser is a user-generated online database for podcasts with features for discovery, ratings, reviews, creator credits, playl
How do you start a tech company when you don’t have a tech background? That’s the position Carrie Griffith was in when she started Little Nugget, a baby photo app that helps parents personalize, organize and treasure their favorite moments. Thi
How do you balance the old with the new? For product companies, knowing your audience and continually evaluating your portfolio is key to driving value for your users. This week on Better Product, we are talking with Amy Reitz (@AmyReitz), Gene
How do you build an audience when you don’t yet have a product? This week on the Better Product podcast, we’re talking with Dave Gerhardt (@davegerhardt), VP of Marketing at Drift and author of Conversational Marketing. When Dave, a.k.a “DG”,
How do you infuse brand into a product when often those teams responsible work separately? For our guest, it starts by finding ways to bring the two practices together. Currently, Jonathan (Jon) Howell is the Brand Experience Design Lead at Rob
This week we are launching a new series centered on product-led growth. It only seems natural that our first guest is Blake Bartlett from OpenView Venture Partners. Blake has been on the frontlines of this term helping define it and advocating
Can you turn a services business into a digital product company without losing the human element? Sally Reasoner had this same question when Ascend decided to build a product with the goal of serving their customers better. Ascend’s mission is
How can you build a product based on feedback and observations, all while staying true to the problem you’re trying to solve in the first place? On this week’s episode of Better Product, you’ll hear from Rod Feuer, Co-Founder and Chief Strategy
What matters most when it comes to digital product? Is it design? Is it the features? The functions? Or is it marketing? Cara Wagner (@cara_saur) is the Director of Marketing and Public Relations for Mimir, a software company that grows the sof
Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product markete
One of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Glo
In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Product marketing gets you there, according to long-time product ma
Product marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to master and respect—not just a list of jobs to be done. But product marketers continue to strugg
How you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong w
For better and for worse, ego follows us all into our work lives. But leaders must pay special attention to what role ego plays in building a product. Sometimes, ego can be the charisma an early-stage founder needs to get attention for what the
Everything has to start somewhere. But in product and in life, the beginning tends to be awkward. We have room to grow, and glow, up. The real question isn’t about whether we’ll glow up, but when. Christian & Meghan walk us through their answer
Product research is a discipline that’s transformed in recent years. The days of waterfall testing are over. Today, research is happening at every stage of a product’s life cycle, and there are more tools than ever before to help. But how do pr
Today we’re talking about love—but not in the way you think. We’re looking at the intersection of product and a timeless human experience: falling in, and out, of love. Forget couples counseling as you know it. Ours co-founders Liz Earnshaw, Je
Messaging is the story we tell about our product. But how do we know if we’re telling the right story? To talk about your product, you need to learn from the audience you serve, while never losing sight of the bigger picture your market provide
Product marketing is an evolving field with much left to define about what product marketers can actually measure and support. Peep Laja founded his company, Wynter, on the belief that product marketers do better work with swift, real-time feed
Opportunities in product today are seemingly endless. But if you’re new to the industry or looking to break in, it can be hard to know what skills you need to succeed. Many roles don’t have precise requirements, and product itself is continuous
It’s the series finale of Power to the People Ops, and today, we’ve got a real treat. We’re speaking with Mel Skochdopole, co-founder of Parkday—a.k.a. “the Tinder of food.” Using the power of data, Parkday curates personalized workplace meals
Employee engagement is at the core of what keeps people motivated, productive, and happy at work. But unlocking what keeps people engaged is easier said than done. That’s why Julie Jeannotte, senior researcher at Officevibe by GSoft, is on a jo
With an uptick in challenges like the Great Resignation and remote work, companies who are hiring today must understand people—their users—in order to thrive. Tim Pröhm, vice president at the KellyX Digital Innovation Lab, recognizes this oppor
Imagine a world where every person in a company is understood. They have engaging 1:1s with managers where their voices are heard, and consistent opportunities to connect with their peers—whether they work together or not. This is the future pe
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