Design solutions happen at the intersection of business value and customer needs. If we want our teams to be able to create these solutions, we need to empower them with the information they need to understand business performance and strategy.

That’s what Etsy’s Head of Product Design, Christina Goldschmidt, joins us to discuss.

We talk through practical steps to invite designers into conversations that show them where their work fits in the big-picture user experience, product, and business strategy. Christina also shares how she’s focusing on agency and transparency with her team and why experimentation is so important to confidently building new things.