#38 Pivot When Things Aren't Working with Kalli Youngstrom

Athlete Case Study: Canada, Former Wrestler, Degree in Psychology and Marketing, Current Figure Competitor, KY Fitness and Nutrition Consulting

June 16, 2015

BACKGROUND
On today’s show we will be talking with a very strong woman from a small town in Canada. She will share with us her journey from being a wrestler in her younger years, earning two bachelor degrees to being a Figure Competitor, as well as, a fitness coach. She tells us a bit about how somewhere along the way, marketing wasn’t everything she thought it’d be so she pivoted a decided to go another route to start her own business.

BIO
Born, Kalli Youngstrom, from Saskatchewan, Canada on February 14, 1991
Grew up wrestling from the 4th grade up until her senior year of highschool, mostly with the boys as there weren’t many girls competing. Received a B.A. in Psychology as well as Marketing A fitness coach, KY Fitness and Nutrition Consulting...
Goal was to be an Olympic wrestler, unfortunately her career was cut short as she suffered multiple concussions during competitions
She began figure competitions in 2013; achieved first place in her first show; second place the next year at Nationals
Sponsored by Perfect Nutrition

PERSONAL QUOTE:
“You Can't Climb The Ladder Of Success With Your Hands In Your Pockets” - Arnold Schwarzenegger

MOST INFLUENTIAL PEOPLE IN HER LIFE:
My Parents for holding me to the highest standard of work ethic and drive & my high school wrestling coach, Russ Fersch, taught me the work ethic that fuels me today and my boyfriend who introduced me to bodybuilding and pushes me daily

Key Discussion Points:
When was a time you struggled and what did you take away from it?
When was your lightbulb moment?
How did you start building your business?
What is one of your proudest moment so far?
What are you most excited about these days?

Key Lessons:
Have the ability to change gears and focus new energy on new things
When one door closes, another will always open
When something is not working you’ve got to pivot
Once an athlete, always an athlete
Its important to build your own dream/vision
You can’t be limited by what you think you don’t have
It IS possible to be an independent bodybuilding competitor
“A lot of people think you can’t excel in this sport without a coach but I never have used a coach and I’ve just been really independent and I want to know everything there is to know about my physique.” -KY @ 23:52
It is important to educate ourselves when we want to know something

Kalli and Fitness
Typical Day…
Contest Prep: Double Days; Wake up, straight to the gym for a fasted cardio session, home, breakfast, working from home, back to the gym for a weight session
Cardio…
Fasted Cardio: Without eating anything prior; steady state, heart rate at 70%, stairmaster, stepmill
Weight Sessions...
Hit up heavy weight then give the muscle time to recover; heavy squats, deadlifts, pull-ups; All body exhausting showing your strength

KALLI’S TIP JAR & MORE
See http://beyondathletic.com/38