Xabier Marshall is a personal trainer and the owner of Multiply Performance in the UK.

I discovered Xabier while reading a BBC article about gyms in a COVID and post-COVID world. I’ve never been to a gym in my life, so I couldn’t tell you why I was reading that article. But Xabier was quoted about successfully Pivoting his personal training to an app-based plan.

I had to know more. So I sent him a cold message on LinkedIn and 3 days later we recorded this episode.

In this conversation we discussed people’s perceptions of personal trainers, Xabier’s initial emotional response to the 2020 lockdowns, how being marketing-minded allowed him to see what was next and what was needed, his new app-based training program, and his predictions about the future of the gym and fitness industry.

It’s a deeply insightful conversation, and a lot of fun.

Connect with Xabier:

• Instagram: https://www.instagram.com/multiplyperformance/
• Website: http://www.multiplyperformance.com/

Watch instead of listen: https://beyondnetworkingpodcast.com/xabier-marshall/

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