Jamie Allison chats with Kris McCarthy about the rollercoaster life of a start-up entrepreneur, entering and winning pitchfests, customer segment pivots, building an advisory board and disrupting a traditional and relatively change-averse market. Kris is a Co-Founder and COO of FanSaves, a sponsorship and marketing app. After a career in professional hockey was derailed, Kris turned to sports management as a new career.  In that field he saw an opening for a new business and has moved quickly to change how sponsorships in general show ROI..