Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

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