Book Launch Show

A weekly Arts, Books and Business podcast
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Episodes of Book Launch Show

Sooner or later you're going to need to hire someone to help you with your marketing activities. When that time comes, you'll need to know what questions to ask and what kind of services to expect. This week, Certified Book Launch Coach, Sue Ca
How can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who helps business owners tell better stories about who
As part of her 10K strategy, Valerie is considering using adverts, but there's a whole lot she doesn't know. So, this week, she sits down with Mark Dawson for some expert (and eye opening) advice about Amazon and Facebook ads.
How do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made?
As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.
This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the
How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week'
Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and mo
This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?
Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this episode is for you.
This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities
This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out.
Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform?
In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience.
Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.
It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.
Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!
The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website.
Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.
As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.
Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.
Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.
This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.
Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.
What kinds of outreach activities should Valerie do to market her fiction, and why?
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