Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a better book.

Who was this author? And what were the two key steps he took to make his book a bestseller?

Dan Gookin was the author.

DOS for Dummies was the book.

What two steps did Dan take to make his book a bestseller?

First, Dan created a brandable and memorable title, DOS for Dummies.

Booksellers at first refused to feature the book because they claimed that no readers would ever intentionally call themselves dummies. Well, the booksellers were wrong. Hundreds, then thousands of readers marched into bookstores to find the book.

Second, Dan created a user-friendly design that caused his computer primer to stand head and shoulders over any other computer manual.

DOS for Dummies ended up selling millions of copies and established a brand that has sold over 700 million copies of additional titles.

When writing a nonfiction book, you can follow Dan’s example. Start by coming up with a memorable and brandable title. That’s actually easier than you might think.

Second, come up with a design for your book that is both approachable and effective in conveying information. Ask yourself: What design elements would make your book easier to read and to use? What graphical elements would you include?

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