Manuj Aggarwal and AJ Wilcox talk about advertising in business networks, especially on LinkedIn. This interview will help you understand how to leverage social advertising in professional communities.

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In this episode, we will learn about:

• Finding your target audience
• LinkedIn Ads vs. Facebook & Google Ads
• About conversion rates from Ads
• Typical mistakes people make on the LinkedIn platform
• About B2B and B2C advertising on LinkedIn
• MO process for the social advertising campaign
• About entrepreneurial mistakes and how to correct them

About AJ Wilcox

AJ Wilcox has been working as an online marketer since 2007. He's a seasoned PPC Advertising manager with tons of experience in Google AdWords campaigns. But it's in 2011 when he discovers LinkedIn and decides to start B2Linked, a certified LinkedIn advertising agency with outstanding success.

He is a Lynda Author, speaker, and today he'll share his digital marketing knowledge with us.

•   Education: AJ holds a Bachelor's degree in Science (BS) Majoring in Marketing Management from Brigham Young University (Utah).

•   Experience: He volunteered for the Church of Jesus Christ of Latter-day Saints (2003-2005). He's the director of online marketing services and agencies (Sebo, OrangeSoda, Five Star and the Utah Digital Marketing Collective). He's an instructor and author for LinkedIn Learning since 2019.

•   Accomplishments: AJ has managed to bootstrap his certified LinkedIn ad consultancy firm and serves businesses that want more business opportunities from this professional platform. He is also part of the list of the 25 most influential PPC experts from PPCHero. He is married and has three children.

•   Fun Facts: AJ is crazy about fast cars, especially go-karts, and is a big fan of triathlons.

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