Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing .

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone