This is a special episode for the marketing research industry. David Harris is an expert at writing powerful, compelling and efficient questionnaires. His book, The Complete Guide to Writing Questionnaires, addresses one of the most significant issues in research. We're not engaging respondents effectively and forcing them through long survey instruments, which lead to fatigue and disinterest. David is changing the game, through his book and his consulting, as he's showing us how we can gather better data, through streamlined questionnaires. BOSS Academy Radio - Paul Kirch brings his own experience and style to the air waves with his show BOSS Academy Radio, where you can learn business ownership success strategies to take your business to new heights. This is a special edition, just for the research industry.