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035 Marketing Research Series - Pepper Miller - Black America: Market Research's Lost Generation

Released Wednesday, 17th June 2015
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This is a special episode for the marketing research industry. Pepper Miller is an amazing marketing research professional, speaker, author and consultant. Her book, Black Still Matters in Marketing, addresses the lack of cultural understanding in marketing and conducting research with black America. Pepper helps shed light on some missed opportunities to better engage and relate to a broader audience. leveraging cultural understanding. BOSS Academy Radio - Paul Kirch brings his own experience and style to the air waves with his show BOSS Academy Radio, where you can learn business ownership success strategies to take your business to new heights. This is a special edition, just for the research industry.