A successful ecommerce business doesn't just happen.  In fact, Rob Wray, President of Whitebox.co, learned the hard way when his business Mp3car was struggling to grow.  With the company's future on the line, he learned how he could leverage sytems, metric tracking and automation to build a powerful ecommerce solution.  That same solution became the foundation of everything he does at Whitebox, as he now helps others business learn from his mistakes and misfortunes (which almost cost him his business).  

Rob Wray is the President and Founder of Mp3car, a forum and store that supports hobbyists and professionals who put electronics in vehicles. Rob worked hard to automate the processes that were challenging Mp3car, which made the company more profitable, and gave employees the flexibility to work from anywhere. Rob thought that other ecommerce entrepreneurs could benefit from these new systems, and started White Box, an ecommerce software provider.

Rob is also the Founder of Innovative Technology, a consulting and computer repair business focused on helping small businesses profit with technology. In 2012, Rob served as the Community Actions Director for the TEDx Global Summit, in which role he supported community leaders as they turned ideas into action. In 2010, Rob worked with the victorious O’Malley-Brown Gubernatorial campaign as the technology and new media director. Rob is an active member of Vistage, and he is volunteering to lead government transparency legislation in Maryland.  Learn more about Rob and his firm at http://whitebox.co.