‘Just how do I make my video go viral?’ ‘When is the best time to send out my video?’ ‘Surely there must be some secret sauce to making a viral video?’  These are just some of the questions that Paul Hurley faces on a regular basis, as he leads the firm he founded in the UK, called Handface Productions, where their videos regularly have views running into the millions, bringing brand awareness as well as a great deal of press coverage and PR to their clients.  Listen in as Paul reveals the secrets behind his success, including such examples as J.K. Simmons Schools Animal from the Muppets in "Whiplash".

Want to learn the mistakes companies commonly make when commissioning videos?  Then you're in the right place.  Paul is promoting his new book, VIRAL: THE SOCIAL VIDEO HANDBOOK which contains everything that an aspiring viral creator and a video commissioner should know in 2015 and beyond. 

You can learn more about the book, Paul and his team at http://handface.co.uk/.