“I would say you have to make sure that you are going to track the results that you're going to drive any advertising you spend? That's something so many businesses who come to us, they don't know what's happening with the money they're spending because they don't have an infrastructure process in place to track back orders or calls or whatever it may be to the dollars they're spending.”

In Season 4, Episode 20 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO and Managing Director of Stub Group, John Horn.