Previously I’ve discussed one of the 4 Ps of Marketing: Pricing, but outside of Product, Price, Place, and Promotion, there is another “P” I want you to start thinking about: Packaging. Packaging will have an affect on the 4 Ps, and how your brand is perceived. Tune in to this episode to learn why it’s important to package your product and service right, and how it can help you Boss Up Your BrandTM.

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