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Episode from the podcastBrand Boost, a business audio experience

124: Digital Marketing Stats of the Week

Released Friday, 22nd April 2016
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1. 85 cents on every new dollar spent on digital ads will be on Facebook and Google
2. Snapchat overtakes Instagram as go-to app for teens
3. Instagrammers are most mobile
4. Spending on Social Ads will grow 18% in 2016
5. Chatbots sell vinyl records
Check out how it all works here.
6. 78 percent of the skippable YouTube ads indicated an increase in offline sales. 
7. 72% of Spotify's users are millennials
8. 108 deals made in Q1 in digital and ad tech space
Bonus: Digital chatter is predicting political outcomes
About Vincenzo Landino:
Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.
Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.
About Fifty 2 Creative
Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.
Voice Over Artist, Rachel Creveling
Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.
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