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Brand BuilderEpisodes
Jeff Murphy
Brand Builder
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When Alix Peabody was in her early 20s, she suffered from an ovarian torsion, in which an ovary twists, cutting off blood flow. Doctors recommended that if she wanted children one day, she should freeze her eggs. The only problem? The procedure
Ocean Spray may have once conjured up images of bogs and cranberry juice, but the 92-year-old company made waves in 2020 with their arrival of CarryOn, a refreshing CBD beverage born from their Lighthouse Incubator. In this episode, we talk to
Twist it! Flip it! Shake it! No, we're not talking about the old Bop It toys. We're talking about Drnxmyth's innovative packaging that houses fresh ready-to-drink cocktails from some of the best mixologists in the world. In this episode, we tal
It is officially the age of the hard seltzer. In fact, it feels like not a day goes by without a well-known beer or alcohol brand announcing their new low-calorie beverage, or a rookie brand announcing the same. So, what was it like to be the f
Roll out the red carpet because this week, we’re joined by royalty. Erica Huss and Zoe Sakoutis became category queens in 2007 with BluePrint, a first-of-it’s-kind fresh pressed juice that leveraged high pressure processing (HPP) to land on mar
Where people see challenges, Kameron sees a new opportunity to build a life-changing brand. Not once, but twice. In this inspiring episode, Kameron Norwood, co-founder of Half Day CBD and PackDash, reveals the surprising secrets and tested str
When it comes to the world of venture capital, it can feel eerily similar to Squid Game, though not nearly as gory (thank goodness). Thousands of brands competing for the resources and mentorship they need to take their product to new heights,
Whether you want to grow your business, become a better leader, or reach your full potential, leveling up is tough work. Add a global pandemic to the mix and it can feel near impossible! This week, we're joined by Eric Partaker, an award-winni
How would we describe Mark Samuel, the founder of the award-winning wellness brand IWON Organics? Intensely focused, brutally honest, and above all, ruthlessly authentic. It's this authenticity and his commitment to wellness that has fueled M
What happens when one of the world's renowned CPG behemoths take on the emerging direct-to-consumer (D2C) space? You may think they'd have it easy with endless resources, envious budgets and national access, but you'd be wrong. This week, we'
You’ve heard the adage, “If you talk the talk, you’d better walk the walk.” This week, we’re joined by Michele Liddle, founder of The Perfect Granola and a shining example of what it means to ‘walk the walk’ and build a truly cause-based brand
If you’re an emerging brand, you know that marketing can be a Pandora’s Box that leads to more questions than answers: Which marketing strategies will give me the most bang for my buck? How can I create buzz for my brand, while doing everythi
What does it take to solve one of the nation’s most complex and pressing issues? For Cole Riley, he believes it takes a fresh entrepreneurial perspective and a new way of doing things. This week on Brand Builder, we’re joined by Cole Riley, the
Sometimes your greatest idea hits you at the most unexpected time. For Velobar founder Brant Reiter, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar. From that moment until now,
“Climate change and sustainability can feel like such huge problems that you struggle to even know the first step you can take. So I thought, why don’t I start with something small?” Where some see an overwhelming problem, Julia Collins sees a
Pass the Honey Founder Douglas Raggio will be the first to admit that Pass the Honey is, in fact, a front. Behind the scenes, Pass the Honey is working to restore legitimacy in the honey space, an industry that’s the third most fraudulent in th
This week on Brand Builder we’ve got Ryan Hansen, the President and Founder of FireCreek Snacks, joined by Dustin Riechmann, FireCreek’s Chief Marketing Officer. FireCreek’s origin story isn’t just a wholesome tale, it’s the inspiration behind
Whether you’re ready or not, the ball is always snapped. It’s how you react that matters. Business is full of sports metaphors… and some are definitely better than others. But this one carries a little extra weight because it comes from someon
Beverage has been described as a “brand forward” category. This is especially true in the premium beverage space. Consumers align themselves with particular beverage brands to make a statement about who they are. A drink in hand becomes like a
Food is a ticking time bomb. CPG entrepreneurs often learn this the hard way. The minute your product comes off the line, you have 90 days to get it to a distributor. If not, you're looking at progressive discounts every month after that. The
CPG veteran and insights guru Mark Mallardi is taking on a new challenge: build a brand from the ground up...and save the rainforest in the process. Mark has decades of experience helping emerging brands scale using data and insights. Today, he
This week we’ve got a guest who approaches brand building unlike anyone we’ve talked to yet. In fact, he’s less of a brand builder and more of a portfolio builder. Our featured guest is Harrison Fugman, the CEO & co-founder of The Naked Market
It’s a law of entrepreneurship that never fails: No matter how much you prepare, nothing ever goes precisely to plan. There’s always something that comes out of left field and forces you to adapt. Sometimes, that thing is a typo on your packa
If you want to understand what drives JanaBanana and its powerhouse founder Janaina Lopes, look no further than the JanaBanana soccer team. Janaina (Jana for short) grew up in Vale do Ribeira, a small coastal community in the southern part of
When you think about it, Salmon are a magical fish. They famously swim upstream to the freshwater tributaries of their birth to spawn. Along the way, they become a vital food source for dozens of land animals. After they reproduce and die, the
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