Functional ingredients seem to be all the rage. But what’s behind the functional ingredients craze in CPG these days?
To find out, we spoke to two companies and three entrepreneurs who are leading the functional ingredient revolution - MCT Co.’s Matthew Trimner and NeuroGum’s Ryan Chen and Kent Yoshimura.
I turns out, functional products are all about aspiration - consumers are increasingly looking for products that aren’t just clean, convenient, and taste amazing, but that make their lives better in a demonstrable way. They want products that move them a little bit closer to that ideal version of themselves.
A tall order for sure. To find out how to pull this off, we spoke to two companies and three entrepreneurs who are leading the charge.
Here are our main takeaways from this episode:
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Brand Builder is a co-production of SnackNation and ForceBrands.
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