Fame versus Awareness
Released Wednesday, 6th June 2018
Good episode? Give it some love!
Fame versus Awareness
Fame versus Awareness
Wednesday, 6th June 2018
Good episode? Give it some love!
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Brand Famous
Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.Join Podchaser to...
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