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Interview with Rob Greenstein from LEGO

Interview with Rob Greenstein from LEGO

Released Thursday, 2nd August 2018
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Interview with Rob Greenstein from LEGO

Interview with Rob Greenstein from LEGO

Interview with Rob Greenstein from LEGO

Interview with Rob Greenstein from LEGO

Thursday, 2nd August 2018
Good episode? Give it some love!
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Rob Greenstein has just opened Africa’s first LEGO store in Sandton City. Dean caught up with him and Retroviral’s Mike Sharman to discuss one of the most loved brands in the world and the pressures of launching it in South Africa.

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Brand Famous

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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