Danni Dixon is the head of marketing for Investec South Africa. With 20 years of agency experience and a deep love for creativity and the big idea, Danni is now a formidable marketer on client side. Craig and Dean chatted to her about what make

Interview with Shannon McLaughlin from Ubuntu Baba

May 7th, 2019 32m 20s

Shannon McLaughlin took on Woolworths head on, and won. Controversy and a David vs Goliath story can make a brand famous overnight. Craig and Dean chat to the founder of Ubuntu Baba to hear the story about what went down.

Interview with Ogilvy's Melissa Attree on influencer marketing

Apr 11th, 2019 42m 15s

This week, Craig and Dean chat Fyre Festival, responsibility, collaboration and all things influencer marketing with Ogilvy's Melissa Attree in this really interesting and robust debate about what not to do, and what to do, to get the most out

Interview with Firoze Bhorat, CMO of Discovery

Apr 3rd, 2019 43m 8s

Firoze Bhorat, CMO of Discovery, is an economist by qualification and someone who looks at marketing from a fresh perspective; something that is clearly working for Discovery. He chats to hosts Craig Rodney and Dean Oelschig about what underpin

Brand fame through sponsorship

Oct 18th, 2018 28m 22s

How can sponsorship enhance brand fame beyond awareness? What makes for a good brand sponsorship alignment and how should brands maximise the value beyond awareness. In this episode, Craig and Dean discuss brands that get it so right like Nike

Interview with Ahmed Tilly, CCO at FCB [Explicit]

Aug 31st, 2018 1h 7m

Craig and Dean chat with a legend of the advertising industry, Ahmed Tilly. Ahmed has overseen famous work on brands like SA Tourism, Mini Cooper, Nando’s and 1st for Women. They chat about what makes great work, the case for creativity and how

Brand infamy for good

Aug 24th, 2018 39m 27s

In this episode of Brand Famous, Craig and Dean look at single use plastics and how straws have been made the villain in the fight against it. Is it the right strategy? They disagree. But they do agree that making a villain infamous is a powerf

Challenges of Brand Fame

Aug 17th, 2018 29m 20s

Once you achieve brand fame, it’s incredibly tough to look after it. Craig and Dean look at some of the pitfalls of achieving brand fame and discuss how to avoid them.

Interview with Rob Greenstein from LEGO

Aug 2nd, 2018 51m 35s

Rob Greenstein has just opened Africa’s first LEGO store in Sandton City. Dean caught up with him and Retroviral’s Mike Sharman to discuss one of the most loved brands in the world and the pressures of launching it in South Africa.

Interview with Margie Whitehouse, CMO of SA Tourism

Jul 11th, 2018 47m 13s

This week Dean and Craig interviewed Margie Whitehouse, the CMO of SA Tourism, and discussed what makes South Africa famous and how to market such a diverse country.

Six great examples of Brand Fame

Jun 27th, 2018 42m 15s

In this episode of Brand Famous, Craig and Dean each give three great examples of Brand Fame and the lessons each present for marketers.

Interview with marketing guru Heidi Brauer

Jun 22nd, 2018 43m 32s

In Brand Famous this week we welcome and interview marketing guru Heidi Brauer, CMO of Hollard and ex-CMO of Kulula, both great examples of off-beat brands that have achieved fame.

Tactics for Brand Fame

Jun 13th, 2018 37m 1s

There are many ways brands have or can create brand fame but mostly it comes down to doing something more meaningful, less often. Find out more in the latest episode of Brand Famous with Craig Rodney and Dean Oelschig.

Fame versus Awareness

Jun 6th, 2018 19m 13s

The big question about Brand Fame is the difference between fame and awareness. Marketers keep seeking brand awareness and here Craig and Dean discuss the differences between the two.

Brand Fame as a Big Idea

Jun 6th, 2018 33m 55s

Dean and Craig decide to do a marketing podcast and want to define the content. In this episode, Dean proposes the theme of "Brand Fame" to Craig and they discuss the merits of the idea.

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