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Tactics for Brand Fame

Released Wednesday, 13th June 2018

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Tactics for Brand Fame

Wednesday, 13th June 2018

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There are many ways brands have or can create brand fame but mostly it comes down to doing something more meaningful, less often. Find out more in the latest episode of Brand Famous with Craig Rodney and Dean Oelschig.

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Brand Famous

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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