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Brand Newsroom
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Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.
Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals. Brand Newsroom is a m
Brand Newsroom producer Dan Hatch makes his pick for his favourite episode of 2018. www.brandnewsroom.net
Brand Newsroom's James Lush picks his favourite podcast of 2018. www.brandnewsroom.net
Brand Newsroom's Nic Hayes picks his favourite podcast of 2018 to share with you. After four years and 222 episodes, the team is on a break over the Australian summer. Nic and James will be back with new episodes and a fresh sound in 2019. In t
As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018. We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or
Gordon Jenkins is known as The Visible Guy. He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success. On My Desk Gordon recommended an app called co Ni
Chris Smoje joins the podcast to talk about where customer service and branding meet. On My Desk Sarah recommended Andy Crestodina’s Blogging Statistics and Trends report 2018 Chris’s recommendation was Mike House’s Thrive and Adapt Nic’s reco
James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing st
Our topic today is effective sales enablement. It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. Pam is a marketing consultant, an author, and someone
To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear. What kind of episodes do you like? What topics should we disc
In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories an
The team looks at mobile apps and asks “do I need an app for my business?” Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product d
Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their pro
Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity! A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us.
The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling. Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers. Brand Newsroom is a marketing
Lush client services manager, Adriana Robbins attended 2018 Content Marketing World. Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this ye
Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently. Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists ef
What price do we all pay in our home lives and our businesses for not listening? And how do we become better listeners? Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli
What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Conten
Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to p
Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share? On My Desk
Only 1 in 4 marketers are confident they can quantify return-on-investment. That’s not just digital advertising – that’s across traditional and trade advertising, too. The figure comes from a recent study by Nielsen, The CMO Report, which also
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