Retail Solved with Daniel Lohman, CPSA
BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint
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Retail Solved with Daniel Lohman, CPSA
BRAND SECRETS AND STRATEGIES The Retail Solved BlueprintEpisodes
Retail Solved with Daniel Lohman, CPSA
BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint
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Episodes of BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint
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This episode's FREE downloadable guide Want an unfair competitive advantage? Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge
LinkedIn can be a goldmine when it comes to building a profitable network of potential top notch retailers, employees, brokers, co-packers and much more. Learn how to capitalize on this import resource to gain a significant and sustainable adva
Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their succe
Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to gro
There is a better way to grow & scale your brand that doesn’t include the tired ineffective & broken strategies other brands rely on. Want to save valuable time & money while giving your brand the edge it deserves! Take the 30 Day To Prosperity
There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to lear
Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the
Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximi
Become an expert in your competition. Stop using the same cookie-cutter tactics your competitors rely upon & give retailers the support they deserved & want. Leverage strategies from 30 Days To Prosperity to give your brand the edge it deserves
Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your success relies on its impact & resonance - the consistency, passion, enthusiasm, and authenticity as originally shared by the
KPI’s (Key Performance Indicators) act as the guard rails that keep everyone on track. They help ensure flawless retail execution when combined with scorecards. KPI’s benchmark & make uniform all-important customers facing success elements of y
Scorecards map out objectives in bitesize manageable chunks that keep you on track and focused. Use them to delegate responsibility with a measurable timeline. They help you achieve your goals - they can be the difference between success and fa
MBO’s (Management By Objective) break strategic business objectives into bitesize chunks making them easier to digest & more attainable. Individual MBO’s rollup to organizational objectives driving the business forward creating high-performance
Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers rea
Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their
Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share you
Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strate
Confusion pushes shoppers away. The customer journey needs to be simple and straightforward. Help lead shoppers to the resolution of their problem and you will win them for life. Make it easy for them to find and buy your products wherever they
Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer par
Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most This e
Surround yourself with talented subject matter experts to give you the freedom to focus on what you do best - to innovate. Join groups that educate, inspire, and hold you accountable. This will give you the sustainable competitive edge that you
The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your brand. Don’t rely on cookie-cutter stra
Knowledge is power - especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve. Don’t rely on the cookie-cutter strategies others rely on - stand out on the crow
No two retailers are the same. They deserve to be respected and valued. Their success is your success. Personalizing your relationship will pay huge dividends and give you the edge you deserve. Savvy retailers may reward you with incremental op
Natural is the R&D for total CPG. Natural products are driving the profitable trends. Co-creating with your loyal tribe can dramatically improve new item launches while streamlining innovation giving shoppers products they are eager to buy This
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