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Episode from the podcastBrand Shorthand

Sensory Branding - Marketing Beyond Sight

Released Monday, 21st October 2024

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Sensory Branding - Marketing Beyond Sight

Sensory Branding - Marketing Beyond Sight

Monday, 21st October 2024

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What is Brand Shorthand about?

Here is the podcast description for Brand Shorthand:

Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong.

If you're in the world of marketing, learn tips and tricks that will help you develop a new brand, from finding and focusing on a position, dramatizing that position in the marketplace, and distributing through the wide, wide world of media. With a combined 80 years of marketing experience, both Mark and Lorraine provide insights on campaigns they've led or seen others lead.

All gloves are off when it comes to their take on great strategic marketing moves and those that might have seemed like a good idea at the time, but later flopped. No matter what part of marketing interests you, there'll be something for everyone as we cover positioning strategy, branding, creative dramatization, media selection, sales techniques, analytics, and less discussed parts of the spectrum such as distribution and growth strategies. You can be a strategist, a copywriter, an art director, a web developer, a digital marketing specialist, a sales person, an SEO specialist, and pretty much anything else in the advertising world and you'll find something on the Brand Shorthand podcast that interests you.

How many episodes of Brand Shorthand exist?

As of Jan 21st, 2025, Brand Shorthand has published 61 episodes.

When was the latest episode of Brand Shorthand?

The latest episode of Brand Shorthand was published on Oct 28th, 2024

When did Brand Shorthand launch?

Brand Shorthand launched its first episode on May 10th, 2023.

Is Brand Shorthand explicit?

The content of Brand Shorthand is not explicit.

Who is the author of Brand Shorthand?

Brand Shorthand is created by Mark Vandegrift and Lorraine Kessler.

Which podcast categories does Brand Shorthand belong to?

Brand Shorthand belongs to the following podcast categories:

Business
Marketing

Which podcast hosting provider does Brand Shorthand use?

Brand Shorthand is hosted on Buzzsprout.

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From The Podcast

Brand Shorthand

Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong. If you're in the world of marketing, learn tips and tricks that will help you develop a new brand, from finding and focusing on a position, dramatizing that position in the marketplace, and distributing through the wide, wide world of media. With a combined 80 years of marketing experience, both Mark and Lorraine provide insights on campaigns they've led or seen others lead. All gloves are off when it comes to their take on great strategic marketing moves and those that might have seemed like a good idea at the time, but later flopped. No matter what part of marketing interests you, there'll be something for everyone as we cover positioning strategy, branding, creative dramatization, media selection, sales techniques, analytics, and less discussed parts of the spectrum such as distribution and growth strategies. You can be a strategist, a copywriter, an art director, a web developer, a digital marketing specialist, a sales person, an SEO specialist, and pretty much anything else in the advertising world and you'll find something on the Brand Shorthand podcast that interests you.

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Download Audio Filehttps://www.buzzsprout.com/2187755/episodes/15948992-sensory-branding-marketing-beyond-sight.mp3

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