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Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media

Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media

Released Monday, 5th February 2024
Good episode? Give it some love!
Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media

Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media

Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media

Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media

Monday, 5th February 2024
Good episode? Give it some love!
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Mark and Lorraine have a long chat about the Super Bowl commercials and why they can be a good or a bad buy, and what makes the difference. Get a glimpse of what's coming as advertisers spend $7 million per spot just for the media buy. Then hear how the rise of transactional media has been one of the significant changes over the last 50 years of advertising and why awareness media still matters.

Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!

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From The Podcast

Brand Shorthand

Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong. If you're in the world of marketing, learn tips and tricks that will help you develop a new brand, from finding and focusing on a position, dramatizing that position in the marketplace, and distributing through the wide, wide world of media. With a combined 80 years of marketing experience, both Mark and Lorraine provide insights on campaigns they've led or seen others lead. All gloves are off when it comes to their take on great strategic marketing moves and those that might have seemed like a good idea at the time, but later flopped. No matter what part of marketing interests you, there'll be something for everyone as we cover positioning strategy, branding, creative dramatization, media selection, sales techniques, analytics, and less discussed parts of the spectrum such as distribution and growth strategies. You can be a strategist, a copywriter, an art director, a web developer, a digital marketing specialist, a sales person, an SEO specialist, and pretty much anything else in the advertising world and you'll find something on the Brand Shorthand podcast that interests you.

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