In this episode, I talk about copyright, how copyright is a wide-ranging subject that all businesses need to be aware of and how it's the most universally relevant IP right. 

This episode is essential for anyone wanting to have a deeper understanding of copyright and learn how you can protect the intangibles of your business. 

In brief the episode covers:

• In-depth insights on copyright
• How can you protect your names and slogans?
• Copyright protects original expression but not ideas themselves
• Copyright covers written materials, computer programs, music, paintings, art and so many other things such as logos and packaging websites

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