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Episode from the podcastBrand Tuned - Smart Marketing, Better Branding
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Shireen Smith (from YouTube) - What is Copyright?

Released Monday, 16th November 2020
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My aim in this episode is to answer 3 essential questions about what copyright is by giving you
  1. Examples of copyright
  2. Reasons why you might want to have copyright.
  3. Some ideas for how to avoid some common copyright problems.
Copyright is very wide-ranging in scope. Some examples of what it protects include 
  1. photographs,
  2. maps,
  3. drawings,
  4. typefaces, music, videos,
  5. works of art and performances.
  6. Software
  7. Books
  8. Content on websites
  9. Videos
  10. Logos 


  • Here it’s important to note that copyright is a property right
  • Think of copyright as you might think of a plot of land, even though the examples of copyright may be intangible, they are nevertheless assets
  • Whenever you’re turning your idea into a business, transforming your ideas into a commercial proposition, some of the first tasks you’ll likely get help with or have created for you, will be copyright works. copyright should be an uppermost consideration
  • In every jurisdiction be it UK, USA, Australia, or wherever, there are rules which determine who owns the copyright in a work
  • If you don’t negotiate terms about copyright in the agreement with the developer you effectively accept that the developer shall own all the rights in your website
  • There is a popular belief that content that is on the web is in the public domain, but it’s not. So, if you use images, sounds or other content that is not licensed to you, you’re at risk
  • Make sure you find out what the laws in your country say about copyright ownership

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From The Podcast

1
Brand Tuned - Smart Marketing, Better Branding podcast hosted by Shireen Smith focuses on how to manage a brand. It explores the topic of branding using the TUNED framework which stands for Think IP First!, Understand your market! Name it right! Establish the brand strategy! And Drive the strategy! It covers the full range of subjects relevant to brand management, that is, IP which is intrinsic to brands, research to understand the market, and what buyers want and need, developing the right business model and strategy, positioning and differentiating the offering, naming the brand, and establishing the brand strategy and how to build the brand using a combination of long and short term tactics. The podcast covers diverse subjects that are relevant to managing brands including top of the funnel marketing The framework is detailed in Shireen Smith's forthcoming book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property.

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Moderator Stats

ID
79008691
Episode Number
52
Visibility
visible
Podcast ID
1195200

Episode Details

Length
26m 9s
Explicit
No
Season
3
Episode
52
Episode Type
Full

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