In this episode, I uncover what's important in branding and strategy. I share the importance of SMEs, giving light on how small brands are not given that much attention and we should stop assuming that all customers are big, sophisticated brands and treat them appropriately to the stage that they've reached in business.
I talk about how every brand, category, and customer has its unique attributes, strengths, weaknesses, competitive set, and distribution challenges. I share my insights on what you need to focus on to ensure that buyers know who you are and how to buy from you when you’re a small brand. In this episode I cover:
A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? My latest book to be released in September 2021Brand Tuned: The new rules of branding, strategy and intellectual property.
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
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