Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I

Getting your website to convert

Jan 25th, 2023 21m 19s

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site

Use Publicity to Stand Out in today's Digital Marketplace

Jan 19th, 2023 41m 2s

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publ

Stop Hiding and Step Out as The Brand of Your Business

Jan 9th, 2023 21m 3s

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about

Comics, Novels, and Brand Storytelling

Dec 13th, 2022 39m 19s

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his

Solopreneur Inc

Dec 5th, 2022 49m 6s

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with th

Lead Gen and Marketing Funnels to Grow Your Business

Nov 22nd, 2022 51m 23s

Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful

Brand Therapy

Nov 15th, 2022 43m 36s

Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep

Making Money as a Creative Person

Nov 8th, 2022 38m 55s

Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are h

Maximizing Onsite Conversions and SEO

Nov 3rd, 2022 34m 18s

Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, an

Finding Your Brand's True North

Oct 13th, 2022 22m 42s

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise

How a Commercial got over 100 Million Views and made Millions

Oct 4th, 2022 55m 35s

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then do

Communicating to Make a Big Impact with YOUR Audience

Sep 22nd, 2022 59m 50s

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen

Story of Advertising told by an Adman

Sep 13th, 2022 41m 50s

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winn

Two Women and a Cannabis Story

Sep 8th, 2022 36m 41s

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to t

A Sense Meets Sizzle Brand Story

Sep 6th, 2022 34m 24s

I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small

It's a Secret Brand Story

Jul 15th, 2022 22m 54s

Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your b

Connecting to an Audience's Unconscious Mind

Jul 14th, 2022 32m 56s

Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media

Solving Problems Creatively

Jul 12th, 2022 37m 53s

Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this epi

How to Tell the Right Story to the Right Audience

Jul 7th, 2022 27m 13s

Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determin

Creative Financial Solutions for Businesses

Jul 5th, 2022 1h 1m

Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores l

How to Tell a Brand Story

Jul 2nd, 2022 28m 19s

Do you know how to structure a brand story?In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise

Brand Story: Port and the Centuries old Kopke Name

Jun 28th, 2022 44m 5s

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the dif

A Military Story - Transitioning into Civilian Life

Jun 23rd, 2022 44m 55s

Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by

Brand Story: Da-Nada Changing the Story of Tequila

Jun 21st, 2022 36m 58s

Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila dis