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Welcome to the branding with video podcast, where we help you to leverage

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YouTube, to build your business position yourself as the expert in your field,

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and to get paid, doing what you love, if you want to use YouTube to stand out in your industry,

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this is the podcast for you. We are going to be talking about some of the mistakes that people make when

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hopping on YouTube, especially when it comes to your personal branding,

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especially when it comes to what it is that they need to do to position

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themselves as the expert in their field.

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The other thing we are going to talk about the reasons why YouTube is probably

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the best platform in the most neglected platform for experts, because it is

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so hard because it is so difficult. And we're gonna talk about that a little bit, and then we're gonna give you a

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couple of actionable steps because I don't ever want you to listen to a podcast, a

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show, any video, anything of mine, doesn't push you to actually get better at the

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thing that, that you want to do most. So we're gonna hop right into this.

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And the first thing that I want to talk about is why you need to be on

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YouTube, why it is that YouTube is one of the platforms that I feel like

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is important and essential for anyone who is trying to brand themselves as

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an expert, who is trying to be an, I wish I brought the book down with me,

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but I've been relistening to a key person influenced by Daniel Priestley

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and the whole premise of that book.

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Is that in order to be someone who is influential in order to be an

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expert and stand out in your field, You have to do a certain few things.

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And one of those things is that you have to position yourself on social media,

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that you have to position yourself online. If you just want to be an employee and kind of jumped from job to job, have,

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you know, kind of what you might feel like as a normal career, that's fine.

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You do not have to do these things. These are things that if you want to stand out, if you want to get paid more,

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if you want to do very specific things, as far as, choosing which clients you

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do or don't work with, I want to make sure that you understand that this

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amount of work is not for everyone.

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I've posted several times on social media talking about just the process

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of creating content like this. And it is a full-time job for awhile.

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And the results don't show as much as you would like when you first get going.

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So, it is a little frustrating, but here are a couple of reasons

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why you need to be on YouTube. The number one reason, in my opinion, why YouTube is better than any other

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social media platform, as far as building your personal brand goes.

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And as far as positioning as the expert goes, is the

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searchability of the platform. And what I mean by that is while Tik TOK is very much trained to

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be more search based and a lot of other platforms are as well.

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They want you to be able to search and find what it is that you're looking for.

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No other platform is as good or as advanced as YouTube is when it comes

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to the searchability of content. So if you were trained to learn anything, you can go search it on YouTube.

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If the thing that you do, the thing that you provide as an expert in your field

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is something you can teach, which I imagine it is because you're the expert.

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You're, it's knowledge based, it's service-based of some kind, there

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are some knowledge that you can impart and give to other people.

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You can create a video on that. You can make it search based.

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It's not the best technique in the world. And we'll talk about that.

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But if you created a video five years ago and you've been building

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out content and you've been working, you've been getting better.

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And you've all of a sudden started to take off, which a lot of content creators do.

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And in fact, I interviewed Cristo and he created content for seven years.

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He got good traction, but it's only been recently that he's

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really taken off and his old video. Now have tens and hundreds of thousands of views because it's searchable because

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it's evergreen because YouTube as a platform, once a store that, and make

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sure that you're able to watch all of that content later on, as long as it's

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still relevant, as long as it's still good content, I don't mean good content.

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And the fact that you have a good microphone or that you have a you

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know, good lighting, video audio, things like that, while those

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things help, we'll talk about that. It's not necessary.

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As long as the content value, the actual knowledge, the actual thing

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that you are sharing is valuable.

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That's what really matters. That's what really is going to help people to no, you like you trust,

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you do business with you and see you as an expert in your field.

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You don't have to have a setup like this, where you know, if you're

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watching, you can see the video, you can see I'm able to change angles.

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I'm able to change a few things here and

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you don't have to have that. Do I like it? Absolutely.

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Is it helpful to me? I love it. I really do. So I just want you to know that you don't have to look and sound like

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professional on the platform to be able to be considered and to be able

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to position yourself as an expert.

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So just know that is something that far too many people get hung up on.

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In fact, I was working with a Tik TOK creator, and she has a quarter

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of a million people in her audience. And when we started working together, she was afraid to start on YouTube because

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she didn't have a bumper, which is kind of that, that the graphic at the beginning

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where it's kind of a little fancy, and honestly, it's not necessary.

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It's just flash. It adds zero value.

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At all again, she was worried about not having their camera now, having another

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microphone, those things are helpful. I will say that spending the time to find at least a decent microphone and

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a decent camera is absolutely something that's worth your time, but it's not

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worth stopping you from creating.

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It's not worth keeping you from giving the value that you have to offer.

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Because one thing I wish I had done was created videos sooner with less

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gear because I would've gotten some of the bad videos out of the way.

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At first, when people weren't really watching and I would have been

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able to practice a little bit more. And so I do love some of these platforms that are making it easier to create

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content with your phone, with your camera. That it doesn't have to be overly polished because it gets you into the

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mindset and the practice of creating.

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And it's amazing. So YouTube, it is searchable.

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This, the content you create and put on there will be able to be

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found for years and years to come. Unless you decide to take it down for some reason or make it, you know, behind some

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sort of wall where someone has to have a link for things like that at the second.

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That you need to be on YouTube is I was hinting at this earlier, but

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it's that the content is evergreen. And so what that means is it is all in one place.

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It's all on your channel. If you were to go on.

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And for example, my tech talk page, I have a lot of quick short rabbit tips

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on there, but if you wanted to see a specific one, it would be incredibly

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hard for you to do that on YouTube.

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I have all of my content. There is a little search icon on, and this is only on desktop, but you

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can search all, you know, a specific topic throughout all of my channel.

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And if you're trying to learn about a specific topic, you can binge watch all of

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my content that is on that specific topic.

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And that is a beautiful thing because you know, one of the things that I

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loved in key person of influence is that it, you know, Daniel Priestley says

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it takes about 11 hours of interacting with someone, for them to really

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decide to do business with you or seven hours, excuse me, and 11 touchpoints.

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And so you are going on this journey with someone, if you're watching this

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live or listening to this podcast, You are spending time with me.

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And I don't know that we'll ever work together.

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We might interact. But the thing is, if you need the things that I have to offer, and if you know,

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my services are something that you're considering spending time here, listening

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to this is helping you to decide whether or not I can actually help you, whether

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or not you want to have a relationship with me, whether or not these are

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things that you know that you want.

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And, you know, if you get in seven hours of my content, likely you've

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felt like the things that I have to offer are helpful for you.

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If you get in a couple hours and eh I don't want to hear your content

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where you've made that decision. I haven't had to hop on calls with you and consult with you.

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It's the same for you. If you were doing that for other people.

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Your content, your videos are able to do that work for you.

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You don't have to write a book. You don't have to, , do all of these other things that I feel like are harder.

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Maybe someone feels like, you know, writing a book as much

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easier and being on video. But I feel like creating video content or even audio content is something

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that anyone can do as long as they're willing to put in the time of practice.

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So, you know, content on YouTube is evergreen is bingeable.

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So I can also create playlist. If I know, Hey, there's a specific topic that I want.

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You know, people come to my channel for, I can create a playlist and you

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can watch through the entire thing and you can get all the topics, all the help

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that you need on that specific topic. And, you know, it's helpful for you as far as removing the barrier for

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you, interacting with my content. So same for you.

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You have a specific thing. You teach, create a playlist.

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Maybe you make it seven hours long. So one, so someone can have that interaction with you.

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I don't suggest that well, we can get into some tactics that way.

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But it allows someone who has a specific problem to get a solved by you.

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There's nothing worse that I found when I find someone who's an expert and they've

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had an answer to this really obscure thing that really no one else has answered.

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Then I go to their channel to find more and their channel

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has nothing to do with it. I feel like I found this amazing golden chest and I opened it

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up and there's nothing inside. And we want the people that you work with, the people that you're serving

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to feel like you are the expert and that you have so much to offer in

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whatever it is that they need help with. And the last reason that I think you should be on YouTube is it is

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the one platform that I know of that can provide exponential growth

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for those who are teaching those who are experts in those field, and

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those who are offering information. Not necessarily a service, but as a way to influence and help people

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you know, when your content is on the platform, the longer it's on the

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platform, the more exposure it gets. And the more likely it is to get more views.

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Now, most of your videos, I would say nine out of 10 are just going to decline

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and are going to reduce in views. That's totally fine.

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100% fine because the one in 10 that do well make up for the other

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nine out of 10, that didn't do well. And that is an incredible thing to see.

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I've seen it time and time again, where really, I, you know, I've worked with

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clients that have, you know, over a quarter million subscribers on YouTube,

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and it's just a handful of videos that carry the entire channel, but

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they had to create tens and hundreds of videos to get those handful.

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But those handful do incredibly well and honestly create enough

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income revenue opportunity. For their entire business.

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And so it doesn't take a lot and you never know on what videos those are

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going to be or what content that is going to be, but you just keep putting out

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content to help, to, you know, uplift people that's really the point of this.

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And so those are a few reasons why YouTube is the best platform.

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Really quick note here, if you feel like you're not doing well

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because your subscribers aren't as high as you want them to be.

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I want to give you one quick note, one quick word of support,

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Because I see so many content creators and I say content creators.

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I've worked with content creators a lot. And so if I say content creators and you're like, Hey, I'm an expert.

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I run a business. I'm not a content creator. If you create content, you are a content creator.

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Didn't want to burst that bubble for you, but it makes it a little easier

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when I say content creator by accident. So if you are an expert and your are creating content, And you have

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a thousand subscribers on YouTube. What you don't realize is you are in the top 20% of all

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YouTube channels on the planet. There are 100 million channels on YouTube and you're in the top 20%.

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So, top 20 million and it doesn't sound like a lot, but at 1000

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subscribers, you hit that level. If you're at 10,000 subscribers, you're in the top 10% of all channels on the planet.

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And so many people, I think it's kind of that the golden number.

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It's like, oh, I need a million dollars to be successful and to be okay.

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And you know, people don't realize what level of income they're requesting.

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So on YouTube, when you say, oh, channels not really successful, unless as at least

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a hundred thousand subscribers in the entire world, there are 30,000 channels

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with a hundred thousand subscribers. In the U S there's 4,500, I have a hundred thousand subscribers or more.

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And so you were requesting and saying, I am only successful.

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If I am the top 0.004, 5% of all channels.

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That is not success. That is higher than the 1% of the 1%.

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That is the elite. You don't need a hundred thousand subscribers to be successful.

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And you don't need a hundred thousand subscribers to have a solid income

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on YouTube, because I have seen channels that had a full-time income.

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They didn't have a business that they were running. They didn't have anything else providing revenue.

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It was just YouTube. It was just income from YouTube.

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And they created a full-time income at like 4,000 subscribers.

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And I've seen. Experts use content on YouTube app between five and 10,000 subscribers

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to make six and seven figures a year. You do not have to have a lot of subscribers.

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You have to position yourself. Well, you have to use it to create expertise and authority.

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And if you'll do that, it will be something that could transform your

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business because you are the expert you have done so much work to get to where you

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are, you know, use something that, that can allow you to have to work a little

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bit less to get a little bit more done. All right.

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Some of the top mistakes that I see on YouTube, we're going

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to go over a few of these. And a couple of these are very granular as far as how tactical they are.

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Some of these are a little bit more broad and general, and I think I have a list

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here, but I think I want to add one really quickly off the top of my head, and that

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is not approaching YouTube correctly.

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And you know, I've worked with several different businesses and.

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The content that they create comes from a mindset that, that isn't

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what you need to bring to YouTube. The mindset is that I'm here on YouTube to get clients, to get business, to

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produce income, to produce revenue.

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And so when I'm creating these videos, instead of coming from a

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mindset of how can I help this person, who's probably going to watch my

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content, how can I provide value? They create commercials and I've had everywhere from small, medium businesses,

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all the way up to fortune 500 companies that I've worked with on their channels.

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And they're like, Hey, here, optimize these videos.

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So they get more views. And like, I mean, I can do my best, but YouTube, the YouTube is

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not 2012 anymore, 2015 anymore.

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This is 20 22, 20 21, 20 20, depending on the year I was working with

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these clients and the algorithm is smart enough to know what kind of

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content you have, who to show it to. And when it does show.

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It reads how people interact with it.

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And so while I can optimize the title, the tags, the description,

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I can do everything in my power to get it shown in front of people.

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If someone clicks on that video sees it's an ad watches two seconds and leaves.

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, YouTube, even though I've done it, everything I possibly can will say,

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people don't like this video, we're not going to suggest this video.

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So what my still pop up in search, meaning most content creators and you

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know, people on the platform optimize their videos for search to get found,

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which can work, but you need to graduate past that if you really want to grow on

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YouTube, So if someone searches something related, they might find that video,

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but YouTube, instead of working for you, it's now working against you and 70% of

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all views on YouTube come from YouTube recommendations and suggested videos.

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And so you are literally, and it's not quite 80 20 in this circumstance, but

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you're focusing on the 20% or the 80% of things that give you 20% of your results.

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And that is not where you want to be. You want to be able to work on the 20% of things.

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They give you 80%. And one of those things that you have to do in order to get there is to

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get YouTube, to suggest your content. And that means you need to create.

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Good valuable content. You need to create value.

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You need to give, you need to serve you. You can not try to take from YouTube or from your audience and expect that YouTube

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will grow and will suggest your content.

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And I love the comments that we've got going on here. A surfers get paid letter.

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I love that. And we have some targets to chase and I would say your first target for

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subscribers on YouTube to get that first 100, just focus on the small

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numbers first, because if you have 100 people that you're serving that

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tells YouTube that there are good things going on and you can do some

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customization there go for a thousand. And honestly, I would say don't set your sights on a hundred thousand

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dollars, unless you want to become a full-time content creator, which you

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might set your long longterm goal.

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No higher than 10,000, because 10,000 is top 10%.

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That is elite. That is incredible.

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So. Don't push yourself too hard because if you say, oh, 89,000

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to go, it's a long road. It's a long road and you're not gonna be happy doing this.

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And YouTube should be something that's definitely enjoyable.

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All right. So let's talk about a couple of things to to help you with, you know,

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the mistakes that you can avoid. The thing that I see most often is that, you know, this expert this business

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person, this business is already creating content somewhere, whether

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that's on LinkedIn, whether that's on. Less commonly, but has been very effective.

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Take talk. And I've actually gotten several five figure contracts from tick tock.

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Tick tock is great, but I see a lot of different content being

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created on other platforms where the minimum level of production isn't

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nearly as high as it is on YouTube. Now, do you need again, do you need something that looks like this?

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We're able to have multiple camera angles and have it look really good

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and have the sound very professional. No, you do not.

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But we do need to do is understand that how good your video sounds will

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determine if people stay on or not. How could your video sound or looks will affect it a lot less, but the

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things you can use your smartphone. You can use the back camera.

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If you get the lighting rate, it will actually, you know, my first 60 videos

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were shot on an iPhone, but I had good lighting and I learned a couple of

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techniques, a couple of things that improved my video quality substantially.

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And you need to put that time. To make it look a little bit better.

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It doesn't need to be a ton better. You're not a cinematographer and you're not trying to make videos for a living.

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You just need to look good enough and sound good enough that when you're trying

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to hop over this barrier of, you know, people's defenses of, I don't trust you.

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I don't know you. Like, why do you think you can help me?

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You're saying you're an expert, but I, why should I believe you?

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If you look and sound professional automatically, that first impression

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is this person is good at what they do.

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I don't know anything about them yet, but the first, that first introduction to you,

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that first impression that you've made is one same thing with, you know, in business

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and businesses changing, obviously. But if you wear a suit, if you wear, if you're very well put together,

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that first impression is good. Now, in some instances, you know, wearing a suit nowadays might make it

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so that people don't hire you because they are more relaxed and they are less.

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Having that impression and having that persona about you, that I am

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a professional in that no matter what I do at well, that helps.

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That helps a ton. Is it a game changer? No, because now you've just made sure that there's no extra barriers

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and it's still up to you to create content, to help these people.

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But if you don't take a little bit of time and maybe spend a little

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bit of money to get that right. And I've talked about my studio before, you don't need anything

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close to what I have here, but what you do need is just a little bit,

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just a little bit to look good. So we don't want to add extra barriers.

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So that's one of the mistakes that I also see is not paying attention to

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that because even for free, you can make your videos look and sound better.

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You don't have to spend money. All right. So let's hop into a little bit of a couple of granular tips that

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I see and maybe how to fix them. So on YouTube, the most important top two most important.

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As far as, yeah. Getting views, getting YouTube to recommend your content

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is one getting the click. So people use the term clickbait and they think, oh that's a terrible term.

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It is only if you don't deliver on what baited that click.

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And so when you bait a click, you know, you think of your thumbnail.

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There, there's a picture that is enticing people to do more because the human brain

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processes, images, processes, pictures, processes people's faces way faster than

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it could ever process any kind of words. And so the first thing that people are looking at when they search our

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thumbnails, and if your thumbnail doesn't stand out, if it's too noisy, if it's too

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busy, if has too many words on it, if the words are too small, to be able to read

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on a phone, which is, you know, something is huge people aren't going to click.

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And so one of the things that I see is and you do you want to be able to.

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A recognizable thumbnail, recognizable style, recognizable something.

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And so, for example, in my thumbnails, I have a couple of pictures, a couple

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of, kind of silly pictures that I took that I reuse over and over.

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Should I take more pictures? Yes. It would be super helpful, but very busy, a lot of things going on.

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And so, now there are a couple of where I'm just kind of pointing over and a half

19:34

a weird face on maybe I'm pointing up. I pointed a bunch of different ways.

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I D I did a couple of things there so that I have an image of me

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that I can remove the background. And I have a couple of apps that make this really squeezy.

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So if you're like, I don't know how to use Photoshop. I don't either.

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That's okay. I pay for, I think it's like $5 a month for an app that you

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click this little button says magic removes background for you.

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You can slide things around, like my thumbnails, take me

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maybe two or three minutes. And I make sure that in the thumbnails, there's no more than three to five words.

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Sometimes a little bit more. I wouldn't do it though.

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Five minutes max or five, five minutes, five words, max, in

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order for people to see it. You know, I edit my thumbnails on my smartphone because I know people are

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going to see it on their smartphone. And so if I edit on my nice new Mac book and you know, my large 16 inch

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screen, it looks a little bit funny. But on my phone, because a couple of things you best practices you want to

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up the saturation, just a little bit on the thing that you want to pop,

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you want to up the contrast and, you know, changing things and maybe outline

20:32

it so that it pops a little bit. And if you do those things you're drawing attention.

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This is it's psychology. It's marketing. It's this is not art.

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I mean, it is an art and a science. This isn't about the art.

20:43

This is about what do I need to do to capture someone's attention.

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What is the psychology behind how this thumbnail works.

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And so, you know, my best thumbnails, you know, one example is when I

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talk about a product, the PR, you know, I have noticed that just

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product videos actually work better. I do have some tools to allow you to AB test thumbnail

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switch as an advanced tactic. , but the point is here that I need to show what the video's about.

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I need to get the click. And so when, for example, I did a video on my Mac book.

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I had me in the picture. I had a box of the MacBook.

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I was pointing at it. I was looking at the camera so you can see my eyes because eyes are important.

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Make your face really big. And I'm directing the attention to what is the most important thing.

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And so if your thumbnails aren't doing that, if I can't look at your

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thumbnail without your title and without reading the words, unless there's

21:29

five or less words, if there's five or less words, I'll let you slide.

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But if there's more than that, and I can't tell what your video

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is about without reading it. It's not a good thumbnail.

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It's not going to beat someone to click because I can't tell if it's

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going to answer my question or not. You know, maybe what that means is if you're interviewing someone because you

21:45

know, we are talking about, you know, positioning yourself as an authority.

21:49

Maybe you have your face and you have your guest's face on there.

21:53

Fanny. Good morning. Good morning. Good to see here. So maybe in that fund though, you have the two people's faces and then you have

21:58

a couple of words that let the viewer know what the video's about, but it

22:04

doesn't confuse as far as, you know, too many words, like, like we said before,

22:09

I try, I wish I had the exact number, but it is milliseconds, maybe like 150

22:13

milliseconds, I think, to be able to process a picture, a face, something

22:17

that words it's a couple of seconds. I have to read the words I have to then understand the words you do not

22:22

want the words to be the thing that is trying to entice people to click.

22:26

And so your thumbnail needs to be bright. Yeah, I know some of us, we don't really don't want bright flashy

22:30

colors, but it stands out and it catches people's attention.

22:33

And the elements of that thumbnail need to allow me to understand what's going on.

22:38

Then I click on it and actually the process isn't I don't

22:41

click, I don't click on it. I'm scrolling. And I see you're capturing thumbnail.

22:44

It's bright. It's simple. I can tell what the video's about.

22:47

I'm like, huh. Okay, cool. That might be the answer to my question.

22:49

That might be the answer to something I need. And then I'm going to read your title and your title should not be reflected

22:55

in both your thumbnail and the title, because if like you're wasting real

22:59

estate, as far as the space that you have to show someone, then I read your title.

23:03

And if it is a optimized for search title, it can work.

23:08

It can get you found in search. That's I'm not saying that's a bad thing.

23:11

I'm saying that's not the best thing, you know. Good, better, best.

23:13

That's a good thing. And if I can't tell what your video is about from the

23:17

title again, that's also bad. So. Oh, I did a video on the Fujifilm X, H two S this is a camera

23:21

that I'm really excited for. I nerd out over, and it's not always the most exciting to people, but those who

23:27

are searching for it, it is exciting. And so the first title that I made was search-based, you know, it was the

23:32

Fujifilm X, H two S versus the Xs 10 both cameras that I have, you know, which

23:37

is the best camera for YouTube in 2022, that title very optimized for computer.

23:42

And if you saw it, maybe you'd heard of the Fuji camera.

23:46

And you're like, I don't know if I really care to click on that.

23:49

Like, unless you've searched a specific leader, I don't know.

23:52

This is not super interesting to me. However, the other title that I'm testing on it is Fujifilm just might've

23:58

made the best camera for YouTube. It's like, oh, interesting.

24:02

Okay. Now you've piqued my interest. People can still find this.

24:05

They can find best camera for YouTube. That'll still pop up Fujifilm.

24:09

I didn't put XUS, but it's in the description. It's in the other places than it needs to be for search.

24:13

And so is it going to pop up as often in search?

24:16

Probably not, but if I get more people clicking on it, because I

24:19

have hooked you in psychologically, it's going to get more views.

24:22

And so that's what you need to do with your titles and your thumbnails. They need to compliment each other, not copy each other, and they

24:26

need to do their respective jobs. Thumbnails job is to catch attention and very quickly tell the story of

24:32

what the video is going to be about. And then the title is to finish the job, come in and close, make sure that they

24:38

know what they're getting themselves into, but you've left them intrigued.

24:41

You left them wanting more. You've left them feeling like this is the right video.

24:45

I need to click on this. I need to understand what you're talking about because I do need

24:49

a better camera for you to. But I why is the Fuji, why did Fuji make the best camera?

24:53

What's what about it makes it the best camera? No, I don't know.

24:56

And so even if you're not interested in the Fujifilm X, H two S which I'm

25:00

guaranteeing no one watching this is because it's a very nerdy topic.

25:04

You might just be interested in learning why it's the best camera for YouTube.

25:08

So mistake number one, I guess number two, cause they added.

25:11

One is not baiting the click, not getting the click, not spending the time on

25:15

your thumbnails and your titles in order to get people to click on your video.

25:19

Now, the next thing here is once you have worked on that's the

25:23

first thing I would work on it. Focus on your thumbnails and your titles, get those working and

25:27

operating to the best of your ability. And you can go into your YouTube analytics.

25:31

That's a little bit deeper than we can go here, especially where this

25:33

is both a video and audio podcast. Maybe I'll do a live Q and a or something about where we can

25:37

dive into analytics and see. How to tell if your thumbnails and your titles are working well.

25:41

If you're listening to this, we do have people asking questions.

25:43

And one of the questions I do want to address, because this is very pertinent

25:46

to what we're talking about is can you try one title for a few weeks

25:48

and then switch to another title? Yes and no.

25:51

So, what I would do is actually I do have a strategy that I would use.

25:54

I wouldn't switch your title right away.

25:56

If you're a new channel, this likely doesn't apply to you. But when you first released a video, it gets a lot of views

26:01

faster than it does later on.

26:03

But there are some tools that I use that allow you to AB test titles, thumbnails,

26:08

metadata, all different things. And so the software you'll program it and never test more than one variable at

26:14

a time, you know, scientific protocol.

26:16

Like if you change too many variable variables, you don't know what did what.

26:20

And I do recommend testing thumbnails first, but this software will test.

26:24

One title for 24 hours and then swap. And it will alternate.

26:28

You can set a standard amount of time that you wanted to go, or you can say, just run

26:32

this until it's statistically significant.

26:35

And for those of you that haven't been in math for a long time, essentially,

26:38

what that means is there's enough data there to know that with 95% competence,

26:42

they can say 95% sure that this one, whichever version works better.

26:47

And then it allows you to decide. And for me, I always pick whichever one works better.

26:51

And do I always wait till it's 95%? No, because I've been doing this long enough.

26:55

I can tell. I can see. And then the data shows me, it's like, oh, we're 80% competent.

26:59

Like I can see why let's just stop there and be good.

27:02

But yeah, you can absolutely switch those to buddy.

27:04

It's the tool that I use for that. You do need certain level of software and honestly, maybe I should

27:09

do a training on that sometime. But yeah, you can absolutely test and I recommend you test a lot.

27:15

You're going to hear from some people, and this is their opinion.

27:17

I have my. Testing that isn't great because it's when to drop your video out of search,

27:22

or you're going to come to find out I've hinted at it multiple times,

27:25

70% of views come from recommended. So if I can move my video from search to recommend it, I don't care that I'm losing

27:31

out on 30% of use because I'm getting 70%, I'm getting, you know, over 200, you know,

27:37

a hundred percent, more, 220% increase in views if I'm able to swap over.

27:43

And so don't worry about that too much, but that's my process.

27:46

That's my opinion. You'll you had a different things. But yeah, so the next thing is you've got action item.

27:51

If you don't have good thumbnail, so if you don't have good titles, if you're

27:54

not getting enough clicks on your video, which we didn't need to go over, how you

27:57

know how to determine that focus, focus on making better thumbnails, focus on making

28:01

better titles, focus on improving those things, and then go on to the next thing.

28:05

The next. Is the biggest mistake.

28:07

Number three is you're losing people in that first 60 seconds.

28:11

And this is probably one of the hardest parts about creating content on YouTube.

28:16

And one of the reasons why it is so hard to do well is because if

28:21

you're not keeping people in that first 60 seconds, then I'm going

28:24

to watch the rest of your video. You've put in a lot of time and a lot of effort to create these videos.

28:28

And if you've spent equal time on that first minute, as you have

28:30

the rest of the video, you're not going to get the BSU deserve.

28:32

And so you have to give a disproportionate amount of time to

28:35

the things that matter most that first 60 seconds of the video essential.

28:40

If you've hooked someone in for the first 60 seconds and they're like, this

28:43

video is going to answer my questions, they'll watch four or five, six

28:47

minutes, unlike most other platforms. Now in that four or five, six minutes, you need to also give good value

28:52

if your video is longer than that, but you are, you have to have to

28:55

have an incredible for 60 seconds.

28:57

The problem here is that this is changing.

29:00

It really is because of platforms like tick-tock Instagram reels,

29:03

Facebook reels, YouTube shorts, people's attention spans are, I

29:08

wouldn't say shorter, but we have more information and more content than ever.

29:12

And so we are more decisive in determining what we will spend our time on and

29:17

what we won't, as far as content goes. Now we do get sucked into content.

29:21

We do get sucked into platforms, but the thing here is that.

29:24

We are now because we're making so many decisions, you know, if

29:28

you're watching 222nd videos, like you're just, Nope, not a good one.

29:32

No, not again, like in that first few seconds. And if that is becoming a habit, when you come over to YouTube and you

29:37

click on a 15 minute video, instead of giving it 20 seconds to really hook you

29:42

in, you're now giving it 10 or five.

29:45

And there has to be an incredible amount of value in that first

29:48

minute to really keep people. So, one thing that I see a lot of people doing a lot of experts

29:53

interviewing other experts, which is amazing, which is incredible.

29:56

Part of the problem is they're just taking that live stream.

29:59

And, you know, there's two things here and these slightly granular, but I feel like

30:04

this will be helpful for you, especially if you interview people or do a podcast of

30:07

any kind video podcast, either they live, stream it to YouTube, which is great.

30:12

You know, live streams can get a lot of views. And then they just leave it there, which can work, but you have to do

30:17

a couple of things or they're just taking that podcast from the recording,

30:21

from whatever platform they have it on and just uploading it as this.

30:25

The problem with that is that when you first start that podcast,

30:28

when you first start get going, it's not super interesting.

30:31

And you know, that is not a good way to start a YouTube video because

30:34

someone is, they're giving you five second increments to decide whether

30:37

they're going to stay or not. And you know, if my video starts, Hey yeah, let me get this going gone.

30:43

Totally gone. If you know, you say, oh yeah.

30:46

Hey, welcome. Oh, are you okay? Like checking your audio doing for things like that again, gone.

30:50

And so you do need to do a little bit of.

30:53

Whether that's physically, as far as downloading the file and

30:56

actually editing it and you don't have to be crazy good editor.

30:59

I'm not asking you to do, you know, effects or color grading

31:02

or anything complicated. It's literally just cutting off some of the fluff at the beginning, or you

31:08

need to plan your live stream to make sure that you have a solid intro.

31:12

You're getting right into the value and that the other thing, well, if you're

31:17

leaving live stream, you can't do this. We'll give you a tip here in a second, but it just needs

31:20

to get right into that value. If you're at one minute, you're not already into the value of

31:24

what the podcast has offer people. Aren't going to listen.

31:27

And maybe what that means is you spend that first minute, you have a really

31:32

short introduction to your podcast. Okay? I need to practice this better, but you know, for mine, it would be, you

31:36

know, welcome to the branding with video podcast, where we help you to, I need

31:40

to buy this slogan and practice it. So I, I have some work to do.

31:44

I'm rebranding everything, bear with me. But we're where we help you to use YouTube to position

31:48

yourself as the expert in your. Hop right into the value.

31:51

You know, today we are talking about why you need to be on YouTube in 2022.

31:55

If you want to succeed as an expert, because without YouTube there, it's

31:59

going to be incredibly hard to get the success that you're looking for.

32:02

We're going to talk about the top five mistakes that people

32:05

make on YouTube, how to fix them. So you can get more views to get more clients and you can

32:08

build your business faster. And then we're going to give you a couple of action items to make sure

32:12

that you are making progress and that you are able to become the expert in

32:16

your field that you would like to be. And I've spent 20 seconds up front and I maybe have an ex.

32:22

Maybe I have someone I'm interviewing. And so I want to give them an introduction, but if I hop right into

32:27

that slow introduction, I don't care.

32:30

Typically if I'm searching YouTube. And less, I know that expert, which I've worked with channels

32:35

that have built their audience off of the backs of other experts.

32:39

It doesn't go well. It really does not because you're overshadowed by those experts.

32:42

And the only reason someone's watching your channel is to hear that expert speak.

32:46

And so they don't come back for other videos unless you do very specific things.

32:49

And so you want to make sure that before you introduce that person, they know,

32:54

and you've spent the first 20 seconds, just here's exactly what you're going

32:59

to get from this podcast episode. So if you don't care about X, Y, and Z, this is not the right video for you.

33:04

If you do care about X, Y, and Z, you're going to really miss out

33:07

if you switch off of this content.

33:09

So you need to make sure that's there. You need to make sure that you're giving value that way, because if you'll do

33:13

that, you are going to help so many more people, and you're going to get

33:17

a lot more value out of spending your time, effort, money, all of those

33:20

things on creating YouTube content. That first 62nd.

33:24

If you're not going to edit it, if that's not in your realm, if you don't

33:26

want to hire an editor, make sure that you're planning a lot more in that first

33:30

60 seconds that you're really spending time focusing on planning that content.

33:34

So that's the number four mistakes that people make, or number three, excuse me.

33:39

Is losing people in that first 60 seconds, not really focusing on it.

33:42

All right. So I talk a lot longer than I think I do because it's already been over

33:46

40 minutes that we've been going and I wanted to be 30 minutes.

33:49

And we're about two-thirds of the way in. So next thing we're going to talk about these two last mistakes rapidly because

33:55

these are later on we've kind of gone in order of what you need to focus on first.

33:59

So if you haven't gotten down the fact that you were actually focusing

34:02

on who you're talking to and giving them value, if you're focusing on

34:05

your thumbnail, as far as getting a click, because you are getting.

34:09

A story you are showing people that they're clicking on there, I think,

34:11

and then your title is optimized for people and their psychology

34:14

and not for a computer algorithm.

34:17

If you haven't focused on those things, you've had a lot of work to do first.

34:20

These next two mistakes are things that you can work on

34:22

after you've gotten those down. But the second thing is not focusing on the content quality.

34:29

And what I mean by that is not the production. You know, that is one thing that we've talked about.

34:32

And we'll talk about here again in a second, cause that is the fifth

34:35

mistake, but not focusing on what is the actual value of this content.

34:39

You know, too many people will say, okay, well, I'm going to give value,

34:43

but I'm going to say my best stuff. Behind paywalls, I'm going to, I'm kind of give you a teaser, but you're not

34:49

really going to get value for my content. And, you know, 20, 30 years ago that worked because information

34:56

was not readily available, you had to pay to get information today in

35:00

the world of the internet, social media information is everywhere.

35:04

Literally you can learn how to do anything.

35:07

Any other expert has done for free.

35:09

Now, will it take you a long time to do that? Probably isn't going to take an incredible amount of time seal,

35:15

you know, construct and put together all of the things in here.

35:19

Absolutely. Because you know, you are you're having a hard time knowing

35:23

exactly what order to do it in. You need to focus on keeping people's attention.

35:26

But if you're, if you aren't focused on giving value and giving information

35:30

for free and not charging for it how are people going to trust you?

35:33

If you give me information, say a 15 minute video, I go try it

35:37

and I get results instantly.

35:39

I'm going to have other issues and I have other problems and other things

35:42

that I need to be able to solve.

35:44

And you've answered it for me. You've given me some results.

35:46

You've improved, you know, the things that I'm doing and the effort

35:49

that I'm putting in immediately. And so that's part of why I give some of this advice.

35:53

That's why I spent so much time on here's how to improve your thumbnails.

35:56

Here's how to improve, you know, at the beginning of your video, because

35:59

I know that if you just go and spend an extra 20 minutes on a couple of

36:03

thumbnails, you're going to get better. And you're going to trust me more and you're going to come back because

36:08

information is so readily available.

36:10

It's so free that there's no, no reason for you to the gate, it, to

36:16

guard it because you're going to push people away, what you should charge.

36:19

And, you know, Daniel Priestley in his book talked about this is you really

36:23

charged for the implementation because sorry, if someone, if I go over and

36:28

I share, you know, three hours of information with you, and you're the type

36:31

of person who's going to go figure this out on your own, you are going to spend a

36:34

lot of time and waste a lot of potential earning opportunities to learn the things

36:39

that I already know and the things that I could already fast track for you and

36:42

help you with, you know, you know, there are, and I don't want to bring too many

36:46

products into this, but you know, I have the Yolo live pro box here, which.

36:49

And most of the time right now, because I'm in the Stuart uses switcher.

36:52

But the thing here is that say you have a conference going on,

36:55

say you have an event going on. And like, I want to livestream this.

36:58

I want to put this on my LinkedIn. And I put this on my YouTube, how do I do this?

37:01

Well, I'm gonna need to hire someone. I mean, by this and by that and do that, like, I don't wanna hire someone I need

37:05

all of these things we don't know is that there's a solution example for this.

37:10

It will live stream from anywhere so long as there's either SIM

37:12

card, wifi or ethernet, they will connect for video sources.

37:16

It'll connect multiple audio sources. You like, literally you don't need, you could just live string

37:21

from it without a computer. You don't need those things.

37:24

And so for me doing what I do, I know that's a solution.

37:28

The thing here is you don't know that's the solution. So you might think, oh, I need to buy a computer.

37:32

I need to buy, like, you need to buy this massive amount of equipment and

37:35

travel with that mass amount equipment. So just this little tiny.

37:38

So is that a weird example? Yeah.

37:40

Yeah, it might be. But the point that I'm making here is that someone who wants to do it

37:45

themselves is going to go try it anyway. Maybe they can't afford you anyway.

37:48

They wouldn't be the best person to work with because they're the type of person

37:51

that wants to figure it out themselves. Those who truly will make good clients, good partners, good people to work with.

37:57

Aren't going to like, they're going to hear everything you're saying.

38:01

And then gonna say, you know what you're talking about? Could you, can I hire you for this?

38:04

And one of the best examples, and this it's been shared many times, I don't

38:07

know where the origin of this is, but there was, you know, a real estate

38:11

agent that put on a seminar church, few hundred dollars to say, Hey, I'm

38:15

gonna teach you literally everything. You need to know how to sell your house.

38:17

And they give you all the documents, the process, everything start to finish.

38:21

And at the end of it, she had about a third of the people come up and ask

38:24

us to hire her, to sell her house. And she was like, I'm beyond confused.

38:28

You paid a few hundred dollars to learn how to do this yourself and save money.

38:31

And now you want to hire me. And they're like, yeah, the sentiment was, this is a long process.

38:35

There's a lot to it. And you clearly know this incredibly well because you're able to explain

38:39

it to me in a way that made sense. And I feel like if I wanted to put the time and effort into doing

38:44

it, I probably could, but I'm not going to do it as well as you are.

38:47

And so I want you to be the person who represents me and the person

38:50

that does this service for me, that is absolutely where you want to be.

38:53

If you give information away for free, if you do your very best to help, just

38:58

because you want to help people, just because you have a mission that you're

39:00

trying to do accomplish, you know, impact that you're trying to make.

39:04

You're going to find a lot more success because people will view

39:07

as the expert in that space.

39:10

So we do have one more steak and then I have another thing I want

39:13

to touch on really quickly that I feel like it's also a mistake.

39:15

But the last one, you know, stick number five is not taking

39:18

time for production quality. Does this mean you need to buy a very expensive microphone?

39:22

No expensive camera, no expensive switcher.

39:26

You'll lie pro. Now, is it helpful?

39:28

It can be, it depends on your needs. Depends on what you want, but don't let that stop.

39:32

You don't let that keep you from getting going right upfront.

39:36

And so, you know what I mean? When I say not taking time, notice, I said time for production.

39:41

Quality, not money for production. Quality is you can absolutely set things up better.

39:47

So for example, if you are using your webcam to be able

39:50

to record you your computer. The one thing that you do, El Gato has iPad.

39:54

Cam is the app. I'm sure there are others.

39:56

That's the one I use. It'll turn your phone into webcam.

39:58

And so I can use any one of these three cameras that are so much better

40:03

than the webcam on my computer. So if you're saying I don't have money to spend $6 and actually

40:08

there's a free version, it just won't let you use, like, I think 10

40:11

ADP or 4k or something like that. So you can't turn your phone into a webcam, $6 inexpensive that will

40:17

elevate how good your stuff looks. You can turn off overhead lights and have lights coming from

40:21

the side or a window light. If you don't wanna spend money.

40:24

That will give you a much better look. And so there are several things this way where you just need to spend

40:28

the time to learn what it takes to have better looking footage.

40:32

You know, maybe you're using the microphone on your

40:35

Mac book or your laptop. Terrible idea, because it's not going to sound good.

40:39

It's going to pick up a lot of different things. It's going to say I have so many different microphones.

40:43

Yeah. Swinging this guy around, having the right style, the right type of

40:46

microphone can make a difference. So this guy right here, I'm not going to switch to it.

40:50

I do some shows where I talk about microphones. I switched multiple times.

40:53

This is a dynamic microphone. So if I were to switch with this, I would have to talk really close

40:57

to this because it rejects so much noise everywhere else that oh yeah.

41:02

It's perfect for podcasting this. On the other hand, I have my room treated.

41:06

I have about thousand dollars worth of sound treatment in this room

41:08

because I wanted to sound good. It's hard. Wallet, hardwood, floor, hard walls, hard, everything.

41:12

It sounds terrible before we treated it, this microphone sounds phenomenal,

41:18

but it only sounds phenomenal because we've done this on treatment.

41:20

So there are other types of microphones that you can get that

41:23

you don't need to treat your room, that you don't need to worry about.

41:26

I mean, it'll still pick it up a little bit. If you have kids playing in the background, animals, stocks,

41:29

like you're working from home, you're recording from home.

41:31

It will block out so much of that. But the thing is you need to spend the time to figure out what that is or work

41:37

with someone you don't hire someone to set up your studio like at is that excessive?

41:43

Is that silly to spend money, to pay someone, to set things up for you?

41:47

I don't know. Like, did you pay someone to set up your LLC?

41:49

Did you pay someone to do your taxes?

41:51

Do you pay it? Like, do you pay lawyers? Do those things like visa.

41:54

Professionals. They're very good at their job and that's why you pay them.

41:57

So if you're going to be creating content over the long haul, if you're

42:00

going to be creating a YouTube channel in order to position yourself as an

42:03

expert, in order to build your business and make you the expert in your field,

42:08

you need to look and sound the part. And so spending a few hundred dollars, even a few thousand

42:13

dollars between everything in my opinion is worth the investment.

42:17

And it is an investment. I think if you're trying to be an expert in your field that you know

42:20

this, like these are write-offs, these are investments in your business.

42:23

It's not a cost for me.

42:25

You know, I have multiple cameras.

42:27

I have a dozen microphone. I've got, I work with a lot of brands and so testing different products,

42:32

I'll have probably by the end of this week, I'll have 20 microphones.

42:35

Do you need 25 microphones? No. If I were to go buy another microphone in my pocket, that's an expense.

42:40

That's unless I'm somehow. And for me, I would, because I can make content, but I can turn it into

42:44

investment by making it make me money. It's just a cost.

42:47

I already have a microphone point I'm trying to make here is that if you

42:51

need something to make you look more professional and to get you more business,

42:56

it's not a cost, it's an investment. So make sure you invest wisely.

43:00

And sometimes that means investing in someone else's wisdom and knowledge to

43:04

get you set up, to get you the right. For your budget for your needs.

43:07

So, that is, that's something that you need to make sure you do.

43:10

That was mistake. Number five is spend a little bit more time on the production quality

43:15

and really making sure that you look the part as the expert in your field.

43:20

So I think we'll stop there as far as mistakes go because

43:23

we are we're approaching time. I'm gonna stay over because we have action items and these are the most important

43:28

part of the solo podcast episodes.

43:31

What are you going to do? What are you going to change? What do you need to focus on most?

43:34

And if you focus on those things where the what's the result going to be.

43:37

And so I want to make sure that we talk about a couple of these really quickly,

43:41

the first thing, practice your thumbnails.

43:43

And we already mentioned this, if nothing else, first practice your

43:47

thumbnails because it's this process. I have, you know, a mastermind group that I'm a part of.

43:51

They are all agency owners. I'm part of an agency, a chief social media officer at an agency.

43:56

And we were working on building another agency, but I've got a lot going on.

44:00

So we've paused that for now. It'll be another project we work on here in a little bit, but you know,

44:04

in that mastermind, one of the things that I love is, you know, the person

44:08

leading it when I bring up problems, he's like, okay, what's the issue?

44:10

I'm like, well, we're right here. It's like, okay. So the only issue your business has, the only issue your

44:15

agency has is that one problem.

44:18

And that's because none of the other problems after.

44:21

Matter, unless you've solved the problem at first.

44:23

And so, you know, one example might be, I don't have enough clients.

44:27

Okay. Well, do you have enough leads?

44:30

Yes no. I don't have enough leads. Okay. Well then your problem is that leads problem.

44:33

You need to market, you need to network, you need to do something to add more leads

44:37

because you only have a leads problem. Now, if you have enough leads, speed, not enough clients, maybe what you

44:42

have is a follow-up problem or a retention problem, or a closing problem.

44:45

Like there's so many other things, but you need to, you have one problem at

44:48

a time because nothing else matters until you get past that problem.

44:52

It's like rungs on a ladder. On YouTube. Your biggest problem is first getting people to click on your video.

44:58

And so if you don't get people to click, you have either a thumbnail, a title,

45:03

or a thumbnail title combo problem.

45:05

You have a clicking problem. People are not clicking your videos.

45:08

And so you need to practice your thumbnails. You need to practice, you know, those titles, get that down and collect data.

45:15

That is one of the reasons I love to buddy.

45:18

Now, the tool that we talked about earlier for those of you listened to

45:21

the podcast, for those of you watching this on YouTube, I'm going to put a

45:23

link down description for too buddy, because it was one of my favorite tools.

45:26

And I should, I did do a video on some tools like this.

45:30

I'm going to do another one or two buddy, because I feel like there are

45:32

things you need to know to really. It's really succeed.

45:35

And two buddies, one of those things that can absolutely help. So practice your thumbnails, tip number one, action item or tip number two to

45:41

is to practice your hooks 10 times.

45:44

And what I mean by that is there's a couple of channels that are really love.

45:47

They're very granular. If you like really digging into the nitty gritty of YouTube, you can go follow them.

45:52

There are a few channel makers is one Darryl eaves, Roberto Blake.

45:55

There's a lot of different ones, but one of the videos that I watched, he

45:58

dug into all the data on videos that had really good views and retention

46:03

and like how long people are watching the videos and those that didn't.

46:06

And the difference was in the hooks.

46:10

And what that means is that first 15 seconds. And it wasn't necessarily.

46:14

The content of the hooks or even how many, you know, one of the things that

46:17

people think is, oh, well, in that first 15 seconds, I need to have B roll or,

46:21

you know, footage from somewhere else. I need to cut multiple times.

46:23

I need to change. It needs to be high energy and, you know, just entertaining and all the

46:28

things super, super extra can that help.

46:31

Yeah, absolutely. But the most important factor that this, you know, creator coach found

46:37

was how many cuts were in that footage?

46:40

Meaning not how many times you put B roll on that, how many times you change things.

46:44

But if you have that first 20 seconds and it kind of jumps, and it's a

46:48

little Clippy because you weren't succinct and you weren't confident,

46:52

and you weren't able to deliver that first 15 seconds of your video.

46:55

Well, it, and I felt like this is very pertinent to being

46:59

the expert in your field. It looked like you're a bit amateur.

47:01

It looked like he didn't really know what you're talking about.

47:04

And so if you can have one. And it doesn't have to be one take every time.

47:08

That's the goal one take, as far as the clip at the beginning of year, two

47:11

videos, all in one, one video, one length.

47:14

You're not having to cut anything out. If you practice five times your hook before you record it, even 10 times,

47:20

if you want, I think 10 times it would be a better because you're going

47:23

to get it down a little bit better. And then I want you to record it five different times because the

47:29

thing that I've noticed here is that one sometimes I'll change it

47:32

because I won't read it exactly. Sometimes I have a different take.

47:35

And after I've thought about it, 15 times, I have a different thought I want

47:39

to convey the other time is sometimes my pacing is a little bit often.

47:42

One of my takes or intonation on a certain word, how much I emphasize a certain

47:47

part of the intro kind of feels off.

47:50

And like, like, it just, there's nothing wrong with it.

47:53

I just don't feel excited about the content coming up next.

47:55

For some reason. I don't know why if your gut says.

47:58

I don't know if I'd be excited to keep watching. It's probably not the best take to you.

48:01

So if you have five takes to use, now, this doesn't apply for live videos.

48:05

Like those you're just going to have to practice. It's a practice, practice those hooks.

48:08

And try to get that in one take. You can absolutely throw B roll in that first 10, 15 seconds.

48:12

In fact, I recommend it. But you do need to make sure that you feel confident when you're watching

48:18

that and it's going to get better. I promise the first videos that you make, you're not going

48:24

to feel like they're great. Not going to feel like they're your best work.

48:27

They aren't. If you can't look back every six months and look at your videos and

48:31

say, oh my goodness, like this is, I'm so much better now than I was.

48:35

You're not growing fast enough as a content creator.

48:37

And you know, that is anyone creating content.

48:40

You as the expert business owner, Person watching doesn't matter

48:43

if you are creating content, you are a content creator.

48:45

That's my view. You can agree or disagree with me, but you need to learn how to engage

48:50

people in that first 15 seconds. And then if you can hook them that first 15 seconds, you have

48:54

another 45 seconds to hook them. And you still that first 60 seconds, if at 60 seconds, 70% of

49:01

people are watching your video. That is a very good sign.

49:03

That video is going to do really well. That's what I want your benchmark to be.

49:06

This is not an easy benchmark. It really is not.

49:08

You're gonna be like, oh that's not bad. Then you're gonna look at your YouTube analytics and be like, oh my

49:12

goodness, how am I going to do this? This is impossible.

49:14

It's not impossible. It's a good goal. And they're actually have.

49:17

A video that I did on Evan Carmichael he's got like eight, 8 million on YouTube.

49:20

I need to look he's coming on the show. We'll interview him here in a couple.

49:24

I think it's middle of next month maybe. But his thing, and one of the tips that I got from him was at 70%, if you have,

49:30

or at one minute, if you have 70% of people still watching, that is a really

49:34

good sign that video is going to do well. And so that should be your goal.

49:37

One minute, 70%. Now the cool thing here, and this is just kind of a tip for you is that

49:42

the longer your video is the less average watch time you need to have.

49:46

And what I mean by that is for YouTube, it catalogs and categorizes

49:50

everything by topic, by length, by a lot of different things.

49:53

It has so much data, which is amazing. But it also makes things hard.

49:57

And so if you have a three minute video I should probably pull up the stats

50:01

and give you accurate numbers on this. But B average watch, like per it, you go into your analytics.

50:06

You'll see how long someone, what percent wise of the video, someone

50:09

watched the average at a three-minute video, I believe is something like 60%.

50:14

And if you want to be top 10% top, you know, that tier it's like 80, 85%, 83%.

50:20

It is. It's a lot. If you want to be, and you want to shoot for top 10% in head all the time.

50:25

No, you're really not. But it's a good goal.

50:28

If you're at, I think it's five to eight minutes.

50:31

It drops from like 80 to 83% down to, I think it's in the low seventies.

50:35

And then again, when you go from five to 10 minutes, it goes from

50:38

low seventies to like low sixties and you go 10 minutes to 15 minutes.

50:43

It is 50% completion.

50:45

And when you go longer, it's 49%. So think about this for one second for YouTube to say, Hey, this is a good video.

50:50

And we're going to recommend it at a 10 to 15 minute video.

50:54

So let's say 12 and a half perfect length.

50:57

You need a 50% completion rate to be doing well.

51:01

Big feet to get the average PE average person that watches your video to

51:05

watch for at least six minutes. Yeah.

51:07

Yeah, it is. But it's a lot easier to get someone to watch half of your video than it

51:13

is to get someone to watch 80% of your video, 85% of your video, because

51:18

here's the thing you might think, oh, well, if I make a six-minute video,

51:21

I get a hundred percent completion because it's half of a 12 minute video.

51:25

That's not necessarily the case. So, we do, I need, I have done a couple of live streams on this, but really

51:31

quick tip, you need to understand the psychology or the frame of mind that

51:33

someone is coming to your content with. And so if I see a 15 minute video, I'm gonna watch them and say, okay, how

51:40

much of those 15 minutes am I going to watch before I decided they're not

51:43

going to answer my question or not? It's a lot more than a three-minute video, but I've gotten a minute

51:48

into a three minute video. And I haven't gotten huge value. I'm like, this is not worth, this is not worth my time.

51:52

I'm not going to watch this. Why would I watch this? And so the thing here is that it's not about the length of the video.

51:58

It's about how the person is interacting with it.

52:00

You know, I used to use the example of think of your favorite TV show.

52:04

If you watch something like shit's Creek, it's 15 minutes, each episode,

52:07

you're committed to 15 minutes.

52:10

Now, if it suddenly turned on and aside for aside, from like super fans that

52:14

people that just really want to see it, if it was a two and a half hour movie,

52:17

for that one episode, you'd be like, whoa, I did not, I didn't show up for this.

52:21

This is not what I committed to. It's not, I create too, I'm clicking off about watching this and so

52:25

understand what people are coming to. If you have a huge problem that you were solving for someone they're

52:30

going to spend more time, especially depending on how costly that problem

52:34

is for them, they're gonna spend a lot more time on your content than they

52:38

would something that is just kind of. And so, you know, if I'm trying to think, for example, I have a

52:43

question it's highly technical question, and I asked a large creator.

52:47

It sounds like he's going to make some content. I hope he answers my question, but I've watched probably 20 hours of YouTube

52:52

videos trying to answer this one question because it is that valuable to me.

52:57

No one has answered it. No one, if you did a three hour live stream talking about this

53:03

one question, I would watch the entire live stream multiple times.

53:07

The problem is no one has created that content.

53:10

And so that's part of the reason why I would watch hours and hours on this question.

53:13

Now on a review on a product, say I'm looking to buy, and this

53:18

is a not super expensive pen, but it's fairly nice decent pen.

53:21

Most people would not spend this amount of money on the pen.

53:24

But if I'm looking to review this and see if I should buy

53:26

this, it's not a huge issue. Yeah, a couple hundred bucks.

53:29

Is that a lot for Pinscher, but for, you know, I really enjoyed this pen.

53:33

Worst case. I make a bad decision. I send it back.

53:35

I'll watch a 10, 20 minute video. That's fine.

53:38

I'm not gonna watch a three-hour video. Sorry. I don't care how much you convince me.

53:41

I am not watching a three hour video on a pen.

53:43

That's not my thing. I can convince me quickly.

53:46

It's a review. Like I don't want to know everything about it.

53:48

I don't want to know where the metal source had that. Like, you'd have to just talk about things I don't care about to make

53:53

that video five to 10 minute video. You talk about how to write.

53:56

So you can talk about the weight. You can talk about the quality, like, and that'll convince me to buy great.

54:01

That's a great way to use YouTube, but honestly, it's like, if you have, we're

54:04

getting a little off topic, but Niveah a thought for next podcast episode.

54:08

If you have a service business, you sell digital products, you

54:11

sell services, you sell books, you speak, whatever it is that you do.

54:14

And there are service other services, other products that you use that

54:18

help make your job easier, that if you're sharing tips with someone

54:22

would make their job easier. Like for example, earlier when we had a question come in about how to AB

54:26

test and I talked about too, buddy, I can then make a video on to buddy and

54:30

I can use an affiliate program for two buddy and I can make extra money just

54:35

because I gave extra value and extra knowledge about a tool that I already

54:39

know I can trust and use every day. It doesn't take extra and I've leveraged now time to make more money.

54:45

So there's so many things like that. All right. So make your hooks better.

54:48

That was the whole point of that hooked people in for that first minute.

54:51

And you know, that bonus tip at the end of that.

54:54

I understand the frame of mind, people are coming to your content with

54:57

and create content for that person.

54:59

The length does not matter as far as like there's no perfect video length,

55:04

12 and a half minutes is not a perfect video like now, do I think it's

55:07

easier to get favor from YouTube if you're in that 10 to 15 minute range.

55:11

Absolutely. That said it.

55:13

If it doesn't make sense for your content, don't make 10, 15 minute

55:16

basis make whatever makes sense for you and the person you want to talk to.

55:20

The last actionable tip, quick tip, these aren't, these haven't been quick.

55:24

I apologize. Improve your sound, whether that means buying a microphone, whether that means

55:28

treating your room, whether that means finding a different space to record it,

55:31

whatever that means, improve your sound.

55:33

I honestly do not care. If you know, we talked about quick hack, use your phone as a webcam,

55:39

it will look so much better. You don't have to do that.

55:41

I would recommend that you don't have to, if nothing else,

55:43

if you spend money on nothing. Spend money to improve your sound because people will watch a wonderful

55:50

sounding video that looks terrible much longer than a terrible sounding video.

55:55

That looks incredible. You ideally you want them to match, but they don't have to.

55:59

As long as the sound is good enough for people to listen for a long time,

56:03

because especially with these long videos, this is a video and audio podcasts.

56:07

So likely if you're watching on YouTube, I bet you're not watching on YouTube.

56:12

You don't want to see my face. You've turned off either.

56:15

You've set your phone down because you don't have YouTube premium where you've

56:18

paid for YouTube premium and you've turned it off and you're just listening or you're

56:21

on some sort of podcast platform and you're just listening and that's okay.

56:24

That is 100%. Okay. I'm putting out videos because that's what I do.

56:28

But the thing here is that your sound matters how good your, like your voice

56:33

sounds and how long people can listen to. It's going to be a huge determining factor in your video.

56:38

So parents spend money on anything, spend it on your microphone.

56:41

Don't go crazy. Like find some videos, ask someone's opinion, go find me on LinkedIn or on

56:47

Instagram or wherever you want to find me. I'm Zach.

56:49

Mitcham also, we are video makers depending on what platform you're on.

56:52

I will absolutely help you find the best microphone.

56:55

In fact, let me give you three suggestions right now.

56:57

If you're like Zach, I really just need to get a microphone.

56:59

I don't know what to buy. Just tell me what to buy.

57:02

Okay. The three microphones to go look up.

57:04

Number one, if you're like, Hey, I want to spend more than a hundred dollars.

57:06

I'm going to encourage you to spend just a little bit more, just a little

57:10

bit more because there is a Samsung Q nine, you is a fantastic microphone.

57:15

If you need to reject noise, if you don't have sound treatment,

57:17

if you just need a great sounding microphone for really inexpensive,

57:21

you can get a desk stand for it. And you know, it'll set up, but it's USB.

57:25

It can be XLR, which you need a little bit more if it's XLR.

57:28

For those of you that don't know what XLR is, you need, you know, a little

57:31

bit more to connect that, but it's USB. And so for $140 ish.

57:36

You can have a stand and a mic and sound phenomenal.

57:39

And now you're saying $140. Ouch. Sound is worth.

57:42

It is a hundred percent worth it because people need to be able

57:45

to listen to you for a long time. Second we're going up in budget.

57:48

We're not going down. Sorry that I do not believe in cheaping out on.

57:52

Certain things, there are certain things that if you're purchasing them, I,

57:56

again, I don't think you should go cheap. Don't buy something cheap to halfway fulfill a need either don't spend

58:01

the money or buy the right thing. That's my viewpoint.

58:04

That not, everyone's gonna agree with me on that, but I would like

58:06

to buy it less than my better or not buy it all because I want it to

58:10

do exactly what I needed it to do. So a lot of equipment that I use is expensive.

58:14

But it fulfills its purpose. Well, and it's a good balance of cost to you.

58:19

Value ratio. That's really what I go for. So second microphone that I would recommend

58:23

You're going to need a audio interface, which I recommend the wave XLR.

58:27

It's about $160, so you're already much more expensive than the other microphone.

58:31

But it'll allow you to get really good sound. I would recommend you take a look at either the road pro castor which I believe

58:38

is about the $180 mark dynamic microphone.

58:40

So you want to look for, unless you have sound treatment. Great option.

58:43

That's one that I would go for. The other one that looks really cool is called the fin by Heil H E I L.

58:49

It is more expensive, 230 bucks or so I'm not exactly sure.

58:52

Great looking microphone, great sounding. And the next, if you want to bump up even further than that, I

58:57

would say go for, if you want this one, this is the blue baby cell.

59:00

You will need some sound treatment Heil. I'm actually getting in a shipment from Heil to do some videos.

59:05

They have a PR 40, and that is like the podcast microphone.

59:08

It sounds absolutely phenomenal. So that is, those are the options that I would look at.

59:13

There are a couple of others. If you want to, you can go to my channel.

59:15

I have a few options and I'll be doing some more research in the

59:18

future, but get a good microphone. Those were those suggestions that I think you should look at, but

59:23

if you don't have good sounds, people are not going to watch.

59:25

But you want to go listen to some of the past episodes we have Christo who

59:28

is phenomenal at building his business.

59:30

Also has, you know, an audience. Like 4 million on social media.

59:34

So, very good at what he does. If you have questions, connect with me LinkedIn, love to connect,

59:39

love to answer your questions. I'd love to make sure that we address anything that you have problems with.

59:43

So until next time, go make some videos and go give some value, go help.

59:47

Someone who needs it. That way you can be positioned as the expert in your field until next time.

59:52

We'll see.