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Brands That Podcast

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Episodes of Brands That Podcast

Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. From the start, the company has openly shared revenue numbers and the ups and downs of building the business. T
Should invest in SEO or a podcast? In this "unedited" episode, Jeremiah talks about the pros and cons of each, the goals that each channel is trying to achieve, best case scenario for both, and how ultimately - they play really nicely together.
Jason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money. For Jason, podcast
Espree Devora sat down for a "fireside chat" and AMA with Erik. Listen as they talk about getting your podcast to the top charts, how brands can use podcasting to grow, and more.
For video software company Wistia, which has more than half a million businesses using its product, growth comes down to brand marketing. The 120-employee company, which has been around almost 13 years, leverages video series — and more recentl
In this episode of “How Brands Could Podcast”, we’ll do an open strategy session for Fast.We’ve been following Domm and the Fast team for a little while now, and since they’ve been front of mind - they make a great 2nd episode of “How Brands Co
Procurify is a B2B fintech company that creates software to help organizations better track and control spend management. Their primary audience is busy CFOs. They launched their podcast "Spend Culture Stories" in November 2017 and after just 5
The EntreLeadership podcast, which focuses on helping small businesses succeed, boasts some impressive stats —  about 200,000 listeners tune in to the 10-year-old podcast every week. This year, the show is on track to reach 10 million downloads
This one is for any company who wants to start their first show, or add a second (or third, or fourth) show to their network. Here's the tricky (but important) part: strategy is everything.Make the wrong show, and nobody will listen. Make the r
Listen in as we do a complete breakdown of all the ways Huckberry could use podcasting to inspire more active, adventurous, and stylish lives. Follow along as we create a strategy for them to get featured on other shows, and build their own bra
Brian Mayfield is the Executive VP of Ramsey Media. His team is responsible for producing an entire network of podcasts, radio shows, and video clips, as well as marketing and growth.Since the 90’s, Ramsey Media has been creating content to hel
If your company is thinking about starting a podcast, don't box yourself in too early. Don't say "we need to create a storytelling podcast" or "we need to create an interview style show." Instead, decide who your audience is; what would be the
This episode is for you if you believe in the power of podcasting, but now you need to sell the idea to your team. How can you help your team believe in podcasting as much as you do? This is exactly what Erik and Jeremiah discuss in today's
Lots of companies - especially in B2B - think that the only podcast they can create is a long-form interview-style show. In this episode, we’ll talk about all the different types of shows you can launch - from short 5 minute series, to longer,
Erik takes a walk with his daughter and shares some thoughts on a type of episode that more brands could be doing to land their dream customers (The Call-Out Case Study).
Chris Walker is the CEO of the marketing agency Refine Labs. He’s invested a lot into content, and believes most companies should be doing the same. He’s grown his podcast, State of Demand Gen, to between 500 and 1,000 subscribers. Between the
Launching and producing a good podcast is extremely valuable, but can be a big undertaking. Good news — you can still tap into the power of podcasting and connect with audiences without producing your own podcast. How? Podcast tours on shows
Geoff is the former SVP at Overstock, and the founder of Huckabuy, software designed to help your business increase organic traffic. Podcasting is one of the primary things he’s done to grow traffic, backlinks, and customers, and in this episod
Go behind the scenes of Basecamp’s popular podcast, Rework, with producer Wailin Wong. In this episode, she talks about how (and why) Basecamp started Rework, how her experience as a journalist has trained her to look for a story to tell with e
Creating an internal podcast (also called Private or Employee-only podcast) can help you communicate more effectively, train new hires, build your employer brand, attract new hires, and build a more positive culture.In this episode, we’ll cover
Internal podcasting has been around for a while, but many companies still don't know it exists. Those that do, have questions. Like, what software they should use, how they should host it, and perhaps biggest of all - is it secure? In this epis
Should you host your company's podcast on your main website, or a separate one? In this unedited episode I'll share the 4 options you have, pros and cons of each, and why we chose what we did.
How should your company think about your podcast’s ROI? If you don’t get thousands of listens, customers, or purchases from it, does it still “pay off”? Learn the different ways to measure ROI, how to make your podcast profitable right away, an
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