John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!

FREE! Get John Wetherbee's Guide to Severe Weather Coverage

This episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: http://www.musicmaster.com/?bwgs1