Episode from the podcastBreak the Ceiling

The Maintenance Mode Mindset: Stop Breaking Your Business with Racheal Cook

Released Tuesday, 27th April 2021
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Don't break it, stay the course, work the system. Don't break it, stay the course, work the system. That's the refrain that's in the back of my head all the time now.
One of the biggest challenges of getting your business into maintenance mode is your mindset.
It's not that it's so difficult to build systems or design your business model to be sustainable and resilient. It's that we, as entrepreneurs like breaking stuff and we LIKE shiny new things–shiny things are FUN!
Breaking your business over and over with new offers, new messaging, new technology tools, new business models is not the path to creating a lasting, sustainable business. In fact, it’s how too many business owners burn out.
The real answer might seem boring, but it's actually kind of freeing.
It’s consistency, working the system, staying the course.
Once you figure out what works for your business, the key is not to break it and not to get in your own way
But... HOW?
HOW do I get out of my own way? HOW do I stop getting distracted by every new idea that pops into my head? How do I keep myself from breaking it? What am I supposed to DO all day if my business doesn’t need me to shop up and deliver?
That's exactly what I'm talking about today with Rachael Cook. She's a business strategist, author, and the host of the Promote Yourself to CEO podcast. And she helps business owners figure out how NOT to break their businesses.
Listen to the full episode to hear:
  • Why redefining your role and asking yourself what are the jobs only YOU can do is an essential mindset shift
  • How treating your systems and your team as assets and not just your content can prevent launch burnout
  • Leaving hustle culture behind so you can enjoy the fruits of your labor
  • How getting to maintenance mode before a crisis or major life event hits safeguards your business against the unpredictable

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