Hard Seltzer, Just Another Word for Innovation
Released Thursday, 8th October 2020
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Hard Seltzer, Just Another Word for Innovation
Hard Seltzer, Just Another Word for Innovation
Thursday, 8th October 2020
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On the second episode of the revamped Brewbound Podcast, a panel of three expert guests discuss hard seltzer introductions from Michelob Ultra, Topo Chico and others, as well as the recently completed acquisition of Craft Brew Alliance by Anheuser-Busch.
Guests include NBWA chief economist Lester Jones, marketing and communications consultant Lisa Derus and Credit Suisse managing director of equity research Kaumil Gajrawala.
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Brewbound Podcast
The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to [email protected].Join Podchaser to...
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