What does ‘Success’ look like?Studio “S” is a legendary room in Ford’s design building in Dearborn, Michigan.. This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Today it is filled with full size c

7 - Green Light – 2010 to 2017

Oct 19th, 2020 28m 4s

Is this really it?After three attempts over 15 years, the Bronco Underground is on the verge of giving up. Then outside market forces suddenly turn in their favour. America’s love affair with the SUV is pushing small cars out of production and

6 - Stuck in the Mud – 2004 to 2009

Oct 5th, 2020 25m 29s

Will Millennials buy a Bronco?It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them, but what do they want?Armed with that information, the Bronco Underground creates a

5 - Driving in the Dark – 1996 to 2004

Sep 21st, 2020 26m 5s

If you love something enough can you bring it back to life?Ford is a giant company and trying to get them to bring back the Bronco is not going to be easy. There are two groups working towards that end. On the outside, there are dedicated fans

4 - End of the Road – 1994 to 1996

Sep 7th, 2020 26m 8s

What was happening inside Ford that night?The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever we take you inside Ford to discover what was happening that nig

3 - Going Downhill – 1979 to 1994

Aug 24th, 2020 29m 51s

Who killed the Bronco?In the third episode of this series the Bronco moves into middle age. This is the decade that it starts taking a series of body blows. There is increased competition from other carmakers, and complacency within Ford.In the

2 - Cracks in the Pavement – 1967 to 1978

Aug 10th, 2020 31m 23s

Was the Bronco built for a good time? Or a long time?In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to ha

1 - The American Dream – 1965 to 1969

Aug 10th, 2020 34m 10s

Who is the father of the Bronco?More than any other product, cars reflect the state of the world at the time they’re created. Think about it. You can look at a car from the 1950’s, with its giant fins and oversized engine, and know a lot about

Trailer

Introducing Bring Back Bronco: The Untold Story

Jul 22nd, 2020 2m 18s

The rise, fall, and rebirth of the Ford Bronco is a metaphor for the last 50 years in America. The boxy little 4x4 represents the arc of American history dating back to the 1960’s.The emergence of the Bronco really lines up with a whole new er