Sourcing and selling sustainable products - with Vic Wood - Greener Beauty

Released Friday, 18th November 2022

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Sourcing and selling sustainable products - with Vic Wood - Greener Beauty

Friday, 18th November 2022

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Today I'm talking with Vic Wood from Greener Beauty. Greener Beauty is an online store where you can find all the ethical, vegan and cruelty-free and natural beauty products that you love all in one place.

Vic shares how she went about sourcing products for her business, ensuring that they meet her ethical standards and how the business has grown rapidly over the past few years. Vic now has a small team so shares the tasks she now outsources, and I was particularly interested to learn about the success she has had with Google Ads & Shopping.

We also talked about Vic’s Advent Calendar, which was recently featured on This Morning, her success at industry awards, and a cautionary tale about what happened when a larger company wanted to get involved.

Listen in to hear Vic share:

An introduction to herself and her business (01:18)
Her inspiration for setting up Greener Beauty (01:43)
Researching and choosing what brands to include (03:30)
Sourcing products and working with distributors (04:06)
Navigating Minimum Order Quantities as a start up (04:59)
How she manages holding thousands of product lines (06:09)
The differences with finding new brands to stock now as an established business rather than a start up (07:03)
Making sure that all the products meet their ethical standards, are vegan, cruelty free and not tested on animals (08:59)
Creating the Greener Beauty Advent Calendar and ensuring it is plastic free (11:42)
Replacing Black Friday with Greener Friday (14:57)
Planting a tree with every order (15:52)
Her experiences with Feel Unique - a cautionary tale (16:09)
Her award wins (22:45)
Her process for entering awards (24:50)
How she publicises Greener Beauty, what has worked and what hasn’t worked (27:07)
Using Google Shopping (27:42)
Growing her team, and the areas that she outsources (29:52)
Managing and packing stock (31:25)
His number one piece of advice for other product creators (32:14)