Salena Knight
Bringing Business to Retail
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Salena Knight
Bringing Business to RetailEpisodes
Salena Knight
Bringing Business to Retail
Good podcast? Give it some love!
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Episodes of Bringing Business to Retail
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Yesterday marked my 20th wedding anniversary. I met Ed in a pub, after getting some life altering news. We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met. No, I wasn’t pregnant. Yes, his pa
In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with m
Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was
I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances.
Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a s
Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain co
TayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even
Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from worki
In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and
If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re s
Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions,
Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which
As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these
What’s cheaper - keeping a returning customer or finding a new one? Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.
Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … T
I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sh
For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visi
Ok, I’ll admit it: I’m a total TikTok skeptic… … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good! If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need
The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business… … And if you’re not using them, you’re leaving money on the table. Whether you’ve met your goals or not ove
Ever found yourself in the midst of a pushy sales conversation? It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale? I don’t know about you, but it’s a big no
Why are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by str
Do you know the four things you need to do to triple the value of your business? Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream?
Your customers don’t care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn’t to find the best p
If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website?
If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - and there’s NO chance for a do-over. With so much doom and gloom in the media about ‘how terrible it is for retailers’ ri
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