Build A Big Podcast - The Marketing Podcast For Podcasters

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A Podcasting, Business and Technology podcast featuring David Hooper
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If you're wondering if you're going to be offended by this episode, skip it. But if you're open to new ideas about podcasting from unlikely people and places, I have a valuable lesson to share with you. It's a sad fact that most porn actors would b…
It's really easy to look at somebody who seems to be having more success than you are and get frustrated by this. And it's really easy to completely miss the work and effort that others put into their podcasts (or other creations – like a book), be…
Hit the park over the weekend to hang out with my wife and get away from our day-to-day wife of electronics and interruption... It was a great afternoon. Then a kid walked up to us... This is a story about what happened and a big lesson on how to c…
It's Easter, so I'm talking about Jesus...and podcasting. When it comes to spreading a message, JC has the trifecta. And you can use these same elements for marketing yourself and your podcast. Mentioned: my podcast subscribe page Don't Let Your Po…
Rush Limbaugh made $84,000,000 in 2017. Forbes ranked him as the 11th highest-earning celebrity in the world. Love his politics or not, Rush Limbaugh is a great radio host. But he wasn't always so smooth on the mic... Rush has some advice for podca…
The podcast book has me in full-on "promo mode" right now and I'm doing a lot of interviews on other people's podcasts. One of the things that recently happened was a technical issue with my equipment that I remedied by switching from my studio to …
Yesterday, Build A Big Podcast was hijacked! Who was Mr. X? Podcast producer, Steve Stewart. On this episode, I talk about the podcast hijack technique and give examples of how you can do it with your podcast to get more attention for your show, en…
"Mr. X" would like to have a word with you about editing your podcast... Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.       
The podcast book is now available and I've been thinking a lot about the parallels between book, music, and podcast distribution. On this episode, I talk about why I focus on one distributor for my book (and podcast). Sort of ... Unfortunately for …
Another exciting day at Podfest 2019. Something that was very apparent to me today was how open-minded podcasters are. I talk about this and also how important it is that we get our messages out, even when it's scary. Also, I'm going to a bondage c…
Another update from Podfest 2019... I talk about my new approach to conferences and how it's working. I also share on opportunity for you to get more listeners by introducing your podcast to a new (but similar) audience.       
I'm in Orlando for Podfest. Here's my report from Day 1, from my mouth into my iPhone by way of an ES-58 microphone and iRig Pre.       
My book on podcasting is coming. As in, it's being released next week. Needless to say, things have been pretty crazy getting all the last-minute details for this release taken care of. And that's why you haven't heard from me for the last month. …
Spotify has acquired Gimlet Media and people are losing their shit. Spotify obviously has a lot of money, so why purchase Gimlet Media and not another great podcast production company? What can independent podcasters learn from this? I talk about t…
"MAGA Kid" is in full-on spin mode right now, trying to convince liberal Americans they didn't see what they saw in his infamous video at The Indigenous Peoples March over the weekend in Washington, DC. His interview on TODAY has some great lessons…
A group of kids from a Catholic high school goes to Washington, DC to attend an anti-abortion rally and soon finds themselves way over their heads. Multiple incidents are caught on video, which is spread everywhere. It's a lesson in how messages ar…
You didn't miss a lot, according to Jennifer Longworth of The Thoughtful Entrepreneur Podcast and dozens of other online comments I saw when seeking opinions for this episode. I checked out the online replay to see it for myself. On this episode, I…
iHeart's Podcast Awards are happening this week. According to the iHeart website, "iHeartRadio is recognizing the top podcasts in America, based on the podcasts you say are the best. The iHeartRadio Podcast Awards Presented By Capital One® are comi…
Reputation matters. Perception matters. And because of these things, people are willing to pay premium prices for the same thing they could get in a different package for a lot less money. This can work for you or against you, so you want to be on …
Everybody wants to get more done. And there's a lot of "productivity porn" online that can make you feel like you're not doing enough. Unfortunately, many podcasters are trying to use "efficiency" as an excuse for putting out less-than-great conten…
The Shure SM58 microphone is the standard live performance mic and is "standard issue" for any music or comedy club. About a year ago, I started hearing people talk about the ES-58 by GLS Audio, which is an SM58 replica. People loved it and the rev…
A good interview isn't a bunch of random questions, it should be a series of questions organized to take listeners on a journey of discovery. On the previous episode, I talked about how to get big guests on your podcast. In this episode, I talk ab…
Let's be honest. There are a lot of podcasts with mediocre hosts that do very well because they have such great (and known) guests. Getting a "celebrity guest" for your podcast can be very helpful in attracting new people to it, many of whom will s…
A lot of people use "interviews" as a way to promote their podcasts. By that I mean, they expect the people they interview to happily send out links and recommendations for others to listen. This rarely happens. Great guests are too busy being grea…
  Remember how great it felt to get a personal letter in the mail? Some of you won't be able to remember, because that was a long time ago. And others are too young to have ever experienced it. But trust me... It still feels great. On this episode,…
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Podcast Details
Started
Nov 15th, 2017
Latest Episode
Apr 24th, 2019
Release Period
Daily
No. of Episodes
300
Avg. Episode Length
5 minutes

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