Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges
Released Monday, 24th July 2017
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Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges
Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges
Monday, 24th July 2017
Good episode? Give it some love!
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As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.
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Build Launch Scale
Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products.Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.Join Podchaser to...
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