#88: What Can Milkshakes Teach You About Marketing?

Released Sunday, 2nd March 2014
Good episode? Give it some love!
Damian Thompson from Linchpin joins us again this week to talk about an article called Milkshake Marketing by Professor Clayton Christensen. In the article, he advocates a framework for companies to think about their products as consumers do, through the lens of a milkshake project he once studied.
If you need any help with marketing, content, or operations of your online store, check out the services section on buildmyonlinestore.com to see how we can help. It’d also be awesome if you can leave a review on iTunes, it helps us with the rankings and allows new listeners to find the show. 
What People Are Saying
This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Mentioned In These Lists

There are no lists that include "#88: What Can Milkshakes Teach You About Marketing?". You can add this episode to a new or existing list.