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Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Released Wednesday, 21st April 2021
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Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Wednesday, 21st April 2021
Good episode? Give it some love!
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Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer.

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