How Office Buildings are Winning in 2024: Michael Israel's 167 Green Success Story | PropTech & Real Estate Innovation

Wondering how office buildings are winning leases in 2024? In this episode, Eden Chai talks to Michael Israel, the innovation lead at ShaePack Partners, who helped turn a 17-floor, Class-A office building—167 Green in Chicago—into a viral sensation and one of the most successful office lease-ups, in the heart of the pandemic. From partnerships with global brands to pioneering digital access with Apple Wallet, Michael reveals how blending PropTech, lifestyle-focused amenities, and creative marketing can redefine real estate success.

Hear Michael’s fascinating journey from tech startups to commercial real estate innovation, how he used influencer strategies and micro-marketing to drive interest, and why hyper-detail is a game-changer for both tenant satisfaction and occupancy rates.

Inside the viral branding of 167 GreenHow PropTech is transforming tenant experiencesLeveraging influencer marketing for real estateRethinking office space for the hybrid eraReal estate innovations every developer should know

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