Artists You Should Know is all about people who are doing exciting things in the photographic industry. These people are the movers and shakers of photography and often set the pace on new ideas, techniques and trends in marketing and imaging.Today's new podcast is with William Innes an outstanding wedding photographer, writer and instructor. However, today's discussion is related to two points in William's life. First, we're going to talk about some of the key things William did when starting his business. He made the transition from being an executive in the aerospace industry to a full time photography business. There are so many artists who have difficulties making the transition from their "day jobs" to a full time career as a photographer.  Many of William's marketing and business skills came out of his business experiences long before photography became a passion.Another aspect of William's skill set as a photographer is his focus on great gear. He recently became a member of Panasonic's Luminary team andhis guest post about building rapport with clients through an engagement shoot features images captured with Panasonic's new LUMIX GH3.Interested in checking out more of William's work? Visit his website and then check out his work in the LUMIX Lounge.