In this episode of Built to Stay, we interview Tristen Ikaika. Tristen sells handmade rings and uses social media as a way to engage his customers. Initially, Tristen began growing his following on Instagram through videography and photography, which he ended up leveraging into a successful business selling rings. We talk about his experience starting as a photographer and recently moving into the e-commerce realm with rings and how he made his transition from influencer to entrepreneur. Listen in to learn more about Tristen’s amazing business strategy. For exclusive content visit builttostay.com

• Introduction 1:33

• How Ring Selling Started 6:57

• Traveling and Rings 18:56

• Advice 25:19

“I tell my friends who start businesses, outsource as fast as you can. Because you need to be the one owning the business, not necessarily running the business.”  24:28