Many entrepreneurs talk about how they started their businesses by filling a gap in the market that they personally wanted to have filled. Fran Dunaway's business idea that led to the creation of TomboyX followed the same pattern, stemming from her desire to create fashionable and functional shirts and underwear for women. Beginning as a side hustle and being propelled by a Kickstarter campaign, TomboyX gained massive traction amongst female and LGBTQ audiences. Fran discusses how she and her now-wife, Naomi, have seen success by providing for the needs of unmet audiences, and how they decided to make their mark on the clothing industry.

• The origin of TomboyX 4:26 
• Filling an unmet need 10:07
• Working multiple jobs to make it happen 14:59
• The difficulty of finding funding as a female entrepreneur 21:36

"We had this opportunity, had the name, we had the "me too" movement, we had gender neutrality, gender equity, that type of stuff that was starting to turn in these zeitgeists of the culture. "