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Marketing Advice from Bill Macaitas former CMO of Slack, Zendesk, and Salesforce

Marketing Advice from Bill Macaitas former CMO of Slack, Zendesk, and Salesforce

Released Wednesday, 9th October 2019
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Marketing Advice from Bill Macaitas former CMO of Slack, Zendesk, and Salesforce

Marketing Advice from Bill Macaitas former CMO of Slack, Zendesk, and Salesforce

Marketing Advice from Bill Macaitas former CMO of Slack, Zendesk, and Salesforce

Marketing Advice from Bill Macaitas former CMO of Slack, Zendesk, and Salesforce

Wednesday, 9th October 2019
Good episode? Give it some love!
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On this episode of Built to Stay we interview Bill Macaitis. Bill has been instrumental in helping 3 of the fastest SAS companies of our time, most recently Slack. Bill talks about how he was able to propel these start ups from the ground up to the powerful companies that they are.

 

  • Introduction to Bill 1:14
  • Things that worked and things that didn’t 13:44
  • What to focus on with your marketing team 19:17
  • Shift from Slack to advising Startups 22:21
  • What are the most common mistakes of start ups? 24:15

 

“You gotta start with just this customer centric philosophy where you delight people at every stage.”

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