On this episode of Built to Stay we interview Griffin Thall, one of the co-founders of Pura Vida, a lifestyle jewelry brand with 1.8 million Instagram followers. What started as a side hustle from a trip to Costa Rica, has turned into a multi million dollar business supporting 800+ artists from Costa Rica to India. Learn how he started his business, kept it running and is continuing its growth by harnessing the power of social media.
“I think it’s very important to have every brand owner know how to use a camera and use adobe light room to shoot and edit photos. The worst thing that you want to do is start a brand and have to outsource everything…”
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