Is the hard soda craze just a fad or are the hard soda wars really upon us? These days you can't go into any liquor store without seeing a wide variety of hard root beers, ginger ales, and orange sodas sitting on the shelves. Is this is a sign of things to come? Or will they find themselves on the bottom shelf with the bottles of bum wine and Smirnoff ice beverages?
Things started HOT with the introduction of Not Your Fathers Root Beer in June of 2015 and has increased even more with the introduction of the Coney Island Hard Root Beer, Ginger Ale, and now Orange Cream. Not to be outdone by all this, some of the big players in the industry such as Anheuser-Busch and MillerCoors have now entered the game as well with some offerings of their own.
Where will the insanity end? Will I finally get the Crystal Pepsi hard soda I have always dreamed of? I hope so!
What are your thoughts on the hard soda craze? Is it good or bad? Let the world know!
All that and MORE on this weeks episode! Want to be part of the show? The phone lines will be open and you are welcome to call in at 347-826-9598 to join the party. Cheers!